100% fashion Staff with care

North America Retail Marketing Manager

New York, New York 10018

Post Date: 06/11/2018 Job ID: 96902 Job Category: Marketing

Title: North American Retail Marketing Manager

Location: NYC

Company Description: Well-known accessories brand

Responsibilities:

  • Build and manage a strong events calendar that is focused on engaging with the local community within the New York area
  • Work closely with the boutique retail team to ensure event calendar is fully aligned with and incorporates boutique plans
  • Develop and deliver relevant events and promotions with clear success criteria, that support strategy and key business initiatives
  • Develop and execute customer events at the New York flagship boutique with a focus on driving new customer acquisition, and re-engaging with existing customers so that they shop with us again
  • Support the delivery of trunk shows and other events with retail partners, managing logistics and ensuring relevant, engaging and structured communications
  • Develop and manage critical paths and key stakeholders to ensure events remain on track and to brief
  • Coordinate the production of a range of marketing materials and literature to support local activity
  • Manage the execution of global campaigns across North America, ensuring brand consistency is achieved, whilst optimizing for the local market
  • Support the Head of North America and the Senior Global Marketing Manager in building and optimizing processes/ways of working both within the Marketing team and cross-functionally to ensure and drive efficiencies
  • Own and manage the North America marketing and events calendars and timelines in line with the global calendar, scheduling activity and results monitoring, revising accordingly as needed
  • Work with the Head of North America to maintain the marketing and events budget, ensuring activities and events are within budget and overall costs are controlled
  • Analyze and review performance of events and promotions to understand levels of success, providing  insightful and costed recommendations for future activity


Requirements:

  • 4-6 years’ experience in a marketing and/or retail function
  • Strong understanding of online and offline marketing channels, tactics, measurement, and trends
  • Strong knowledge of the US market, especially the Tri-State area
  • Ability to develop and optimize relationships, interacting and negotiating with partners and suppliers
  • Metrics-driven mindset, well-organized, logical and efficient with outstanding project and stakeholder management skills
  • Excellent interpersonal skills; able to confidently and articulately communicate with senior level management and external partners both verbally and in writing

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