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Marketplace Insights Analyst

New York, NY 10016

Posted: 10/17/2020 Job Category: Analytics Job Number: 155310

Job Description

Title: Marketplace Insights Analyst
Company Description: established high-end food + beverage brand
Location: New York, NY

Key Responsibilities:
  • Own the entire competitive marketplace understanding and analysis for the brand's market share, direct competitors, and forecasting trends.
  • Leverage key datasets such as NPD, IRI, and Stackline to constantly keep the organization on trend with how the market is moving.
  • Work cross-functionally with the Marketing and any B2C related teams to deliver business relevant insights and recommendations in regards to pricing strategy, portfolio strategy, channel strategy, and account strategy.
  • Proactively work with cross-functional teams and senior leadership to identify knowledge gaps.
  • Leverage all data sources including past consumer, shopper research, secondary data, CRM data, and digital tracking to develop and share-out multisource insights syntheses.
  • Actively seek and mine additional and non-traditional resources for deeper insights covering the market, retail behavior, and sustainability practices both for consumers and competitors.
  • Drive a holistic view of the marketplace including share reporting, competitive intelligence, knowledge of key accounts, as well as other sources.
  • Utilize data tools to uncover insights not immediately obvious to the organization.
  • Partner with HQ to driven competitive insights throughout the organization.
  • Leverage geographic level data including ESRII, Census, Competitive, and Direct Sales to support understanding on the key company's markets.
  • Be the internal expert for delivering a point-of-view on how competition is performing in key areas
Position Requirements:
  • Completed Bachelor's degree required, preferably in Business Management, Marketing, Statistics, or Computer Science; Master's Degree level candidates preferred.
  • Min. 5+ years' experience in marketplace and competitive analysis required or related coursework.
  • Min. 2+ years' experience delivering insights within an organization preferred.
  • Proven ability to connect dots across multiple data sources and to deliver a narrative which can drive strategic impact.
  • Working knowledge of syndicated research sources (ex. Mintel, Simmons, etc.) and POS/Panel data i.e., either Nielsen or IRI required.
  • Working knowledge of data analysis tools (SQL, SPSS, SAS) a plus!
  • Working knowledge of data visualization tools (PowerBI, Tableau) a plus!
Compensation Package:
  • Competitive Salary Base
  • Performance Bonus
  • Health Insurance Coverage
  • Flex Spending Account (FSA)
  • Life Insurance Coverage
  • Short-Term/Long-Term Disability
  • 401k Retirement Plan + Match %
  • Employee Assistance Programs
  • Scholarship + Tuition Programs
  • Commuter Benefits
  • Generous Paid Time Off
  • Observed Company Holidays

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