100% fashion Staff with care

Marketing Manager

New York, NY 10018

Posted: 06/23/2020 Job Category: Marketing Job Number: 138678

Job Description

Company: Fast growing, beauty and skincare brand
Title: Marketing Manager
Location: New York, New York

Responsibilities:
  • Develop creative marketing campaigns and oversee integration across all channels including email, social media, influencer marketing, paid media and PR
  • Track and analyze KPIs/ROI from all marketing initiatives, put together monthly recaps for all channels and recommendations on how we can increase conversions on DTC site based on performance
  • Review and approve talent/influencers for paid advertisement, YouTube and Instagram campaigns
  • Manage timelines and traffic creative assets for all marketing projects
  • Partner with Influencer team to develop and implement marketing strategies to grow consumer base and sales
  • Collaborate with Social Media Manager to drive social audience growth through effective engagements, campaigns, promotions/contests, and cultivate audiences across social platforms
  • Work collaboratively with Operations, Marketing, Product and Creative teams to optimize site assets and customer site experience
  • Regularly share product priorities with cross-functional partners to support development of content and marketing stories
  • Partner with cross-functional teams on content/creative and how to best maximize and utilize for all channels
  • Compile specific analytical data in regards to weekly performance, promotional performance, and special projects
  • Assist with development of product and brand positioning in the marketplace
  • Manage external vendors and partner with finance to oversee marketing spend, invoices, contracts etc.
Required Skills:
  • Bachelor’s Degree with 3+ years of related ecommerce marketing experience preferably in beauty, wellness or fashion industry
  • Proven track record of excellence in fast-moving marketing division/company
  • Proven ability to plan and organize major marketing programs
  • Well versed in online media: email, web, social
  • Strong communication skills; external, internal collaboration and negotiation
  • Strong computer/technical skills
  • Strong analytical and critical thinking skills
  • Strong project management skills
  • Well organized with attention to detail and ability to follow-through
  • High comfort level with MS Office (Word, Excel, PowerPoint) is a must

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