100% fashion Staff with care

Marketing Manager

Los Angeles, CA 90210

Posted: 09/19/2020 Job Category: Marketing, PR/Marketing Job Number: 151778

Job Description

Title: Marketing Manager
Company Description: startup DTC e-commerce haircare brand
Location: Los Angeles, CA

Key Responsibilities:
  • Work with the Founder, Global Marketing Team, and Global Content Director in order to successfully launch within the US market, but align with the brand's domestic mission/presence.
  • Drive and own creative content strategies that align with global strategy and drive media execution plans to drive brand growth.
  • Work with the Founder and Global Marketing team to set territory goals and objectives to drive consistent brand growth.
  • Identify and engage local tastemakers, influencers, and brand partners and drive partnerships that align with global marketing strategy and direction.
  • Develop and implement influencer strategies for the US market alongside selected US agencies, including launch seeding, ongoing partnerships, and seasonal campaigns.   
  • Drive and manage key relation with selected face of the brand in local market.
  • Drive and own with the development and execution of PR strategies for the US market.
  • Identify, plan, and execute US events, sampling initiatives, and grassroots activations with external agencies.
  • Drive local EDM content and implementation with key resources and teams.
  • Work with the Founder, Global Marketing team, and Global Content Director to supervise the regional marketing budget.
  • Evaluate productiveness and ROI on US marketing initiatives and use these insights to govern ongoing regional strategies.
  • Work directly with Performance Marketing Manager on social and digital amplification strategies month-by-month, including US retailer promotional support.
  • Supply the Digital Content Manager with local insights to ensure content is amended to be relevant to territory.
  • Drive communication with key agency partners, from briefing through to execution.
  • Support local Sales teams in marketing related conversations relevant to the territory.
Position Requirements:
  • Completed Bachelor's Degree in marketing, advertising, or a related field.
  • Min. of 5-7+ years of marketing experience within the haircare and/or beauty industry; startup experience is a plus!
  • Excellent verbal and written communication skills.
  • Ability to work independently as well as on a team. 
  • Proficient in Microsoft Office Suite - Excel, Outlook, PowerPoint
Compensation Package:
  • Competitive Salary Base
  • Performance Bonus
  • Health Insurance Coverage
  • Paid Time Off + Observed Company Holidays
  • Flexible Work Schedule
  • Company Laptop 
  • Product Gratis + Discounts

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