100% fashion Staff with care

Marketing Director

Phoenix, AZ 85044

Posted: 02/02/2021 Job Category: Marketing Job Number: 165453

Job Description

Title: Marketing Director
Company Description: consumer goods e-commerce kids brand
Location: Phoenix, AZ

Key Responsibilities:
  • Lead the strategic marketing planning and bring new innovative ideas to the Marketing team by following the most up-to-date trends and news in the industry.
  • Lead a Marketing team of professionals and oversee the team’s collective performance.
  • Bring outstanding market and industry insights to the table.
  • Define and execute marketing strategies to drive sales growth across all mediums including traditional, digital, and organic through paid ads, SEO marketing, email marketing, social media marketing, etc.
  • Lead the renovation of our B2C websites across all brands in order to solidify our brand image while creating a branding guide for all customer-facing sites and platforms.
  • Work with the Operations team on executing and monitoring Amazon marketing strategies such as Amazon storefront, sponsored brand ads, sponsored display ads, OTT ads, etc.
  • Create outstanding paid campaigns using market data and monitor the health of campaigns adapting quickly to market forces.
  • Create and/or work with designers to create diverse marketing assets for different channels.
Position Requirements:
  • Completed Bachelor's in Marketing, Communications, or related field.
  • Min. 5-7+ years of experience in marketing in a consumer-facing digital e-commerce setting required.
  • Experienced in successful SEO and email marketing initiatives is required.
  • Experienced in Facebook, Instagram, Pinterest, Google, YouTube, and Hulu Paid Ads required.
  • Have knowledge or experience with web development and website management is preferred.
  • Experienced in building strategies and processes from scratch with minimal guidance.
  • Experienced in directing a team of marketing professional in order to execute the marketing strategies.
  • Quantitative degree (Operations Research or, Economics, Mathematics, Engineering, Sciences, or similar field) or equivalent experience in a data driven/analytical marketing role.
  • Proven results in growth on brand awareness, loyalty and customer acquisition across social, digital, and programmatic media for e-commerce born brands.
  • Mastery of A/B and incrementally testing best practices with a consistent track record including experience in simulation and power analysis.
  • Technical knowledge of tracking, tooling (Dynamic Creative Optimization, Catalog Management, etc.) and experiment design and implementation.
  • Experience with SQL, relational databases; experience using data visualization tools like Tableau or Datorama.
  • Exceptional analytical skills and the ability to promptly prioritize and communicate expectations; experience with modeling, multivariate testing, and statistics.
  • Experienced in working with startups in a fast-paced ever changing environment.
  • Can handle multiple details and prioritize based on business needs.
  • Disciplined to work on your own but still collaborative on projects.
  • Detail-oriented and organized.
Compensation Package:
  • Competitive Salary Base
  • Relocation Assistance
  • Performance Bonus Potential
  • Health Insurance Benefits
  • 401k Retirement Plan
  • Life Insurance Policy
  • Short-Term/Long-Term Disability
  • Paid Time Off + Observed Company Holidays
  • Work From Home Flexibility
  • Product + Employee Discounts

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