100% fashion Staff with care

Manager, Etailer e-Commerce

New York, NY 10018

Posted: 07/31/2018 Job Category: E-commerce Job Number: 98934

Title: Manager, Etailer e-Commerce

Company: Luxury beauty company 

Location: NYC

Responsibilities: 

  • Develop and manage each etailer’s seasonal E-commerce planning calendar, as well as on-site promotional strategies (launches, top 20 SKUs, limited edition sets, samples and GWPs), in liaison with Marketing and Sales Development teams.

  • Drive etailers’ sales goals and manage all etailer account management. Track each etailer’s weekly sales and achieve sell-out targets.

  • Forecast retail sales by account weekly (MTS), reviewing sales forecast with Sales Development Team and reflow as needed

  • Analyze weekly SKU results to understand sales trends

  • End-to-end management, measurement and results analysis of sampling and GWPs as a business driver.

  • Maintain monthly report and track KPIs for overall business and site performance. Obtain brand’s ranking information and gather insights for competitive benchmarking.

  • Lead new launch product plans and ensure the success of promotional programs including brand exposure, digital campaign, product merchandising and product sales. .

  • Negotiate and influence accounts to ensure brand’s visibility via multiple sources of traffic and sales touch points.

  • Secure presence in etailers’ social feeds (blogs, Facebook, Instagram, influencer activations)

  • Ensure marketing support skus (samples and GWPs) are shipped to retailer accounts

  • Support Neiman Marcus/Bergdorf Goodman Product Specialist with assets and content to fuel customer outreach

  • Assist Director and manage $550k digital co-op campaign including remarketing, affiliate, paid social and other advertising opportunities that arise.

  • Execute the campaign launch (negotiation, planning, creative direction) to maximize ROI

  • Partner with etailers team to determine ad-hoc marketing opportunities proactively and execute campaigns

  • Communicate with etailers regularly to secure brand page updates, merchandising, allocations, set/GWP update and product shipments.

  • Provide creative assets for etailers.com and ensure timely delivery and accuracy.

  • Manage onsite merchandising, QA on each etailers site. Ensure quality and accuracy of product copy, assets, links and prices

  • Manage allocations and product set ups of no-cost skus

  • Track merchandising order and exposure on weekly basis

Qualifications:

  • Minimum of 3 years of related experience, preferably in beauty and/or luxury, including management of external vendors

  • Experience building solid relationships with key retailers/etailers

  • Self-motivated, self-reliant, solutions-oriented professional, with proven ability to deliver sales results and creative marketing solutions on time and on budget

  • Strong multi-tasking, detail-driven, organizational, collaboration & communication skills

  • Knowledge of and passion for the cosmetics and/or luxury business

 

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