100% fashion Staff with care

Lifecycle Marketing Manager

San Francisco, CA 94103

Posted: 07/21/2020 Job Category: Marketing Job Number: 142761

Job Description

Title: Lifecycle Marketing Manager
Company Description: fashion e-commerce brand
Location: San Francisco, CA

Key Responsibilities:
  • Own development, implementation, and ongoing management of email + SMS marketing programs including blast, triggered, and transactional communications.
  • Manage campaigns and programs across the customer lifecycle to drive repeat purchase, customer LTV, brand affinity or NPS including welcome series, win-back series, abandoned campaigns, up-sell opportunities, post purchase experiences, etc.
  • Implement dynamic content across campaigns leveraging handlebar logic or external tools that support 1:1 personalization.
  • Work cross-functionally with the site merchandising, creative, product and design teams to bring visibility to key collections, editorial content and brand-stories.
  • Develop segmentation strategies to customize email messaging to users based on behavioral data and email engagement data.
  • Monitor channel performance and conduct advanced customer analytics, working with development and business intelligence teams to advance our ‘single view’ of our customer and inform new engagement strategies and tactics.
  • Develop and cultivate a culture of iteration and experimentation - implementing A/B tests to optimize email performance and achieve customer retention goals.
  • Understand and optimize email deliverability to refine our program and maximize inboxing.
  • Own relationship with ESP and other third-party partners.
Position Requirements:
  • Complete Bachelor’s degree.
  • Min. of 3+ years of email marketing CRM or retention marketing experience; experience working in e-commerce, fashion, or beauty is preferred.
  • Cross-channel marketing experience (SMS, Push, In-App, etc.) required.
  • Experience with email campaign management tools (ESP’s) required.
  • Experience with content personalization, handlebar logic, etc. is a plus!
  • HTML markup skills a plus!
  • Strong Microsoft Excel skills required.
  • Outstanding problem solving and analytical skills demonstrated through past work.
  • Results driven, ability to multitask in fast paced cross-functional environment.
Compensation Package:
  • Competitive Salary Base
  • Health Insurance Coverage
  • Paid Time Off
  • Observed Company Holidays
  • Product Gratis + Employee Discounts

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