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Influencer Marketing Manager

New York, NY 10018

Posted: 08/07/2018 Job Category: Influencer/Partnerships, Marketing, PR/Marketing Job Number: 99231

Company: Global entertainment marketing agency focused on paid influencer programming

Location: New York, New York

Title: Influencer Marketing Manager

  •  Thought-leader for clients and agency; strategist who can act as trusted adviser for multiple clients and translate client objectives into successful programs
  • Provide best-in-class influencer marketing counsel specific to brand target consumer and marketing objective
  • Expert in both social platform and influencer nuances as it relates to strategy, influencer tiers, and verticals
  • Experience vetting and leveraging social tools and technologies
  • Craft end-to-end full scale influencers campaigns that support client’s brand initiatives, objectives and KPIs
  • Deep understanding of social platform analytics tools, understanding of how they work and ability to translate the output as related to impacting business strategies and marketing efforts
  • Ability to develop recap materials following campaign execution to measure and evaluate value, including ROI and performance metrics
  • Fluent in reporting; ability to speak to concepts like impressions, frequency rate, business analytics, etc.
  • Facilitate influencer approvals of campaign materials (ex: concept, content, etc.)
  • Oversee campaigns to ensure timely delivery of influencer assets and coordinate logistics based on talent contracts
  • Experience planning global influencer activations through execution and are acutely aware of cultural and social platform nuances, payment and procurement policies, and international management logistics

Influencer Procurement

  • Experience in influencer social analytics related to the selection and evaluation of the right influencers for a brief response and to meet campaign objectives
  • Knowledgeable about the intersection of earned, owned and paid media
  • Development of client-facing casting sheets, scopes of work, formal offers, contracts and recap documents
  • Experience with influencer costs, what factors drive pricing and how to adjust scopes of services appropriately in a negotiation
  • Negotiation of formal offers and long form agreements on behalf of brand and agency client

General/Administrative

  • Attend regularly scheduled client conference calls
  • Attend and participate in client meetings including leading presentations and actively providing industry intel and counsel
  • Experience or interest in supporting new business pitches to prospective clients including research, creating decks and ideation
  • Monitor entertainment social media channels, blogs, publications and broadcast channels for information relevant to our clients
  • Assist in the overall growth of the agency, including enjoying new business, networking and mentoring/developing talent
  •  

- Work Experience, skills and education

  • 3+ years in the digital and influencer marketing space with proven experience delivering successful digital/social programs across channels
  • Agency or property experience in building influencer or content led branded programs preferred
  • Experience buying/managing talent and content in the digital space and interacting with brands, agencies, MCN’s, influencers
  • Strategic understanding of traditional, digital/social specific media marketing in addition to appropriate metrics of success
  • Robust network specifically within the in digital / influencer space; knowledge of various agencies and networks and who and how to work with them to construct talent partnerships
  • Ability to effectively collaborate with multidisciplinary teams a must
  • Proficient in Microsoft Word, Excel, PowerPoint, Outlook
  • Bachelors degree; preferred if degree is in a relevant course of study; e.g. business administration,management, integrated marketing communications, entrepreneurialism, social media marketing, etc
  • Passionate about Influencer Marketing and up to date on trends, best practices and industry innovations
  • Strong knowledge of digital culture, capable writer, clear communicator, engaging presenter
  • Creative, flexible and self-motivated

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