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Influencer Marketing Manager

Los Angeles, CA 90069

Posted: 03/26/2019 Job Category: Influencer/Partnerships Job Number: 108459

Title: Influencer Marketing Manager

Company: Fashion Ecommerce Site

Location: Los Angeles

Responsibilities: 

• Working with cross functional teams to support the Director in creating a clear content-led brand strategy

• Align the influencer strategy to all global brand communications plans to ensure integrated consumer-led plans that increase customer engagement

• Build engagement through influencer content across key areas of the business 

• Grow engagement on relevant social channels

• Increase direct sales through content

• Build & drive an integrated influencer strategy to create key seasonal hooks for maximum brand noise & press coverage

• Work with cross functional teams to develop key stories

• Keep press and influencers engaged with low level activations in key territories

• Oversee & approve influencer strategies & activities within markets either via internal teams or agencies

• Administrative management of general influencer strategy materials

• Creation of annual/seasonal influencer activity and partnerships

• Influencer analysis and evaluation

• Manage overall influencer events calendar

• Assess and reconcile relevant budget areas

• Advise on annual budgets within relevant areas

Salary:  DOE

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