100% fashion Staff with care

Influencer Marketing Coordinator

Los Angeles, CA 90232

Posted: 03/18/2020 Job Category: Influencer/Partnerships Job Number: 122993

Job Description

Title: Influencer Marketing Coordinator

Company: Fashion e-tailer

Location: Los Angeles


The role involves the development and execution of influencer and marketing campaigns across social and owned channels, to drive brand awareness in key markets.

You will be responsible for daily communications and be quick to react to business needs. You will execute the strategy and push forward new initiatives and ideas. You will lead reporting to ensure maximum ROI across all activities. 

This role is best suited to someone who is creative in thinking but still commercially savvy. Excellent written and verbal communication skills are a must, as well as the ability to negotiate effectively. 

•Drive brand awareness via social media
•Increase Instagram followers specific to market
•Drive traffic to site 

Primary aims and responsibilities:
•Day-to-day management of influencer marketing activities in the US
•Execute campaigns against set budgets delivering MoM growth across key success metrics
•Contact and build new relationships with influencers and agencies
•Develop innovative, creative and unique approaches to influencer marketing beyond posts and stories
•Lead daily, weekly and monthly reporting on results (posts, reach, new followers, traffic, sales etc) 
•Use social listening tools to find new opportunities for growth e.g. new platforms, brand partners that engage our community 
•Be responsible for social content creation at all key events managed by the UK team 
•Work with the global teams to repurpose UGC across channels
•Support digital team with delivering creative assets for social advertising campaigns 

Skills and experience:
•Educated to degree level in related field e.g. marketing, business, management, English, media and communications, fashion   
•Proven marketing experience (brand or agency-side) - ideally across influencer marketing and/or fashion 
•An understanding of the role that social influencers can play in promoting and driving commercial value for brands
•Be familiar with current and emerging social media platforms such as Instagram, Facebook, Twitter, YouTube, Snapchat, Tik Tok, Pinterest and blogs
•Basic GA knowledge essential 
•Passion for social media and digital marketing in general
•Interest in fashion and culture, especially music
•Strong communication skills. The role involves liaising with colleagues, influencers,   and management across territories, so strong written and verbal skills are paramount
•Great time management skills and attention to detail
•High level of computer literacy, including the ability to research online
•Flexible, adaptable working style with a ability to learn quickly and multi-task
•Above all, an ability to relate to influencers and to develop trust, rapport and long-term relationships

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