Title: Head of Performance Marketing
Location: New York, New York
Company: Innovative, ground breaking direct to consumer skincare brand
- Manage day-to-day analysis, optimizations and bid management of marketing campaigns across all paid marketing channels (paid social, SEM, retargeting, etc).
- Work alongside management to execute overall paid marketing strategy and to translate our unique brand personality into original and effective ad campaigns.
- Launch paid marketing efforts in international markets.
- Test creative, bids, placements, landing pages, and audiences to scale campaigns efficiently on multiple channels.
- Explore and layer in new channels by testing and determining success metrics.
- Collaborate on the email marketing channel within the business and other tools to optimize user acquisition and retention.
- Support key marketing campaign initiatives (e.g. campaign launches, partnerships, etc).
- Support influencer activations by understanding the performance of each campaign and optimizing moving forward.
- Prepare regular reporting to share feedback on performance.
- Work alongside in-house Content Strategist and Creative Director to develop and test new ad variations.
- Work with management to forecast and plan forward-looking performance and budgets.
- Work with marketing team on landing pages and site optimization tools like Optimizely.
- Leveraging data insights on customer buying behavior to drive business strategy
- Produce regular management reports
- 5+ years of experience with digital marketing - most recent experience with paid marketing channels—most importantly, Facebook and Instagram
- Experience with direct-to-consumer brands and the importance of cultivating a strong, trusted brand
- A strong understanding of the cosmetics/beauty industry
- A Detail oriented approach. Optimizing and testing channels is something that excites you.
- An understanding of best attribution practices
- Strong quantitative & analytical skills
- Literacy in Shopify, Google Analytics and Excel
- Experience with reporting tools