Head of Performance Marketing
New York New York, NY 10002
Title: Head of Performance Marketing
Company: Women’s Contemporary Brand
- Manage a wide scope of online marketing channels to drive customer acquisition including: Email Marketing Strategy/Execution, SEM, SEO, Paid Social, Email, Display Media and Affiliate.
- Monitor KPI’s and conduct analysis in order to illuminate and drive performance marketing site strategies.
- Partner with site merchandising, customer service, and logistics.
- Lead a cross functional team
- 7+ years Digital Marketing and E-commerce experience.
- High level experience at a director level
- Performance marketing skills: SEM, Paid Social, Display, Affiliate, Retargeting, SEO and Email Marketing.
- Effective leadership and communication skills
- Ability to work on a lean team