100% fashion Staff with care

Head of PR

New York, New York 10018

Post Date: 12/08/2017 Job ID: 89055 Job Category: Public Relations

Title of Job:  Head of PR
Company Description:  Global e-commerce luxury retailer

Location: NYC

Responsibilities:

  • Assist in developing a PR strategy for the US market and drive implementation while  demonstrating impactful results
  • Build relationships with senior media contacts in the US for coverage and ongoing opportunities on behalf of the brand   
  • Increase profiles for our spokespeople in the US by identifying opportunities across media outlets, conferences, and industry events.  
  • Management of the US PR budget with the Global Head of PR
  • Provide day to day clear direction and guidance to the in house PR team to ensure all are aligned to the US and Global PR strategies and are focused on securing results
  • Close liaison with the Global PR team based to maximize business objectives, promotion of brands on site, capsule collections, campaigns and partnership activities
  • Continually research and identify opportunities for the brand in the US to ensure cut through within the industry
  • Promote the brand, campaigns, activities and events to the media, general public and external audiences in the US
  • Develop creative ways to tell brand story to media and pitch feature ideas and news stories
  • Attend sales meetings and proactively follow sales and sell through reports each week on all brands and identify weak areas with retail and merchandising.
  • Monitor all daily/weekly/monthly PR activity and work with the Global Head of PR to provide targets for the US team and PR agency to work against and to provide a comparison on previous week/month/year
  • Compile written responses for features and news stories and write press releases, spokespeople Q&A 
  • Lead projects, product launches and events and work closely with the marketing team
  • Work closely with the cross functional teams and to ensure flawless communication about product updates and launches

Qualifications: 

  • Proven experience operating in a senior PR position within the luxury fashion industry.
  • Demonstrate a solid understanding of the luxury fashion industry in the digital space
  • Experience with working in a fast paced environment
  • Strong senior media and influencer contacts in the US with a focus on NY, Miami and LA
  • Management experience is essential  
  • Proven track record of creating a positive impact on business through implementation of a PR strategy
  • Discreet, professional and well spoken, with excellent communication skills
  • Creative and strategic thinker
  • Strong presentation & superb writing skills
  • Able to identify communication opportunities across multiple media platforms
  • Strong MS Word skills; working knowledge of PowerPoint and Exce

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