100% fashion Staff with care

Head of Marketing

New York, NY 10013

Posted: 06/15/2020 Job Category: Marketing Job Number: 137156

Job Description

Title: Head of Marketing
Company Description: Curated Cosmetics + Skincare Line
Location: New York, NY

Key Responsibilities:
  • Build and execute digital media plans across all paid channels based on a diverse audience and content strategy. 
  • Manage budget and bidding strategies to drive CAC lower and maximize efficiency for owned programs; including technical setup of experiments and analysis of results.
  • Maintain a data-driven approach through continual experimentation and optimization to exceed company goals around critical KPI’s such as CTR, CPC, Conversion Rate, and CAC. 
  • Manage the internal Marketing team and agency partners.
  • Own the creative development process for paid channels.
  • Be the expert on the customer journey, from onboarding to checkout to retention to referral to win-back.
  • Work with the Engineering team to improve web/mobile experience to maximize conversion including designing new landing page experiences.
  • Be the end-to-end channel owner which includes tracking, measurement, attribution, optimization, reporting, and automation.
Position Requirements:
  • Bachelor’s degree in a related field.
  • 5-7+ years of relevant growth marketing experience, preferably in the beauty or wellness space. 
  • Experience with email retention marketing.
  • Experience within the subscription business model required.
  • Proven results and experience in managing multiple paid channels. 
  • Analytical and data-savvy marketer. 
  • Strong knowledge of Facebook, Google Ads, Influencer Marketing, Pinterest, Affiliate, with deep expertise in paid social channels.
  • Technical knowledge of tracking, tooling and experiment design, and implementation.
  • Strong communication skills and ability to clearly articulate impact; ability to influence and work cross-functionally across several internal teams.
  • Previous relationships and interactions with key vendors and external partners.
  • Strong project management skills including the ability to manage multiple projects simultaneously.
  • Creative team management experience is a plus!
Compensation Package:
  • Competitive Salary Base
  • Stock Equity Options
  • Health Insurance Coverage
  • Cell Phone Stipend
  • Commuter Benefits
  • Wellness Benefits
  • Paid Time Off
  • Observed Company Holidays
  • Product Discounts

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