Head of Marketing
. New York, NY 10013
Company Description: Curated Cosmetics + Skincare Line
Location: New York, NY
- Build and execute digital media plans across all paid channels based on a diverse audience and content strategy.
- Manage budget and bidding strategies to drive CAC lower and maximize efficiency for owned programs; including technical setup of experiments and analysis of results.
- Maintain a data-driven approach through continual experimentation and optimization to exceed company goals around critical KPI’s such as CTR, CPC, Conversion Rate, and CAC.
- Manage the internal Marketing team and agency partners.
- Own the creative development process for paid channels.
- Be the expert on the customer journey, from onboarding to checkout to retention to referral to win-back.
- Work with the Engineering team to improve web/mobile experience to maximize conversion including designing new landing page experiences.
- Be the end-to-end channel owner which includes tracking, measurement, attribution, optimization, reporting, and automation.
- Bachelor’s degree in a related field.
- 5-7+ years of relevant growth marketing experience, preferably in the beauty or wellness space.
- Experience with email retention marketing.
- Experience within the subscription business model required.
- Proven results and experience in managing multiple paid channels.
- Analytical and data-savvy marketer.
- Strong knowledge of Facebook, Google Ads, Influencer Marketing, Pinterest, Affiliate, with deep expertise in paid social channels.
- Technical knowledge of tracking, tooling and experiment design, and implementation.
- Strong communication skills and ability to clearly articulate impact; ability to influence and work cross-functionally across several internal teams.
- Previous relationships and interactions with key vendors and external partners.
- Strong project management skills including the ability to manage multiple projects simultaneously.
- Creative team management experience is a plus!
- Competitive Salary Base
- Stock Equity Options
- Health Insurance Coverage
- Cell Phone Stipend
- Commuter Benefits
- Wellness Benefits
- Paid Time Off
- Observed Company Holidays
- Product Discounts