100% fashion Staff with care

Head of Marketing

New York, NY 10013

Posted: 06/05/2020 Job Category: Marketing Job Number: 134947

Job Description

Title: Head of Marketing
Location: New York, NY
Company: Growing skincare brand

Responsibilities:
  • Create and execute digital media plans across all paid channels
  • Manage budget and bidding strategies.
  • Maintain a data-driven approach through experimentation and optimization to exceed company goals
  • Manage the internal marketing team and agency partners.
  • Own the creative development process for paid channels.
  • Work with engineering to improve web/mobile experience 
  • Be the end-to-end channel owner which includes tracking, measurement, attribution, optimization, reporting, and automation.

Requirements:
  • 5-7 years of experience, ideally in a Beauty or Wellness business. 
  • Proven results and experience in managing multiple paid channels. 
  • Analytical and data-savvy marketer. 
  • Strong knowledge of Facebook, Google Ads, Influencer Marketing, Pinterest, Affiliate, with deep expertise in Paid Social channels.
  • Experience with email retention marketing.
  • Technical knowledge of tracking, tooling and experiment design and implementation.
  • Strong communication skills and ability to clearly articulate impact; ability to influence and work cross-functionally across several internal teams.
  • Previous relationships/interactions with key vendors and external partners.
  • Strong project management skills including the ability to manage multiple projects simultaneously.

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