100% fashion Staff with care

Head of Marketing

Las Vegas, NV 89109

Posted: 07/02/2020 Job Category: Digital Marketing, Marketing Job Number: 140351

Job Description

Title: Head of Marketing
Company Description: startup CPG beauty brand
Location: Las Vegas, NV

Key Responsibilities:
  • Partner with CEO and relevant business partners to create a compelling vision grounded in a deep understanding of business, consumers, and culture.
  • Maintain brand assets and ensure consistent brand image, content usage, and messaging through all communication mediums.
  • Lead and manage our Marketing team in crafting strategies and guide the creation of omnichannel content and experiences that drive brand health and increases acquisition, retention, and customer engagement.
  • Define the opportunity space for specific brand marketing initiatives; articulate a strategic content framework and holistic content calendar ensuring alignment of our most strategic marketing messages including new advertising and promotions.
  • Manage and lead brand-level content strategy and briefing process for large campaign projects; translate communications strategies into actionable messaging for acquisition, loyalty/retention and creative team; build and execute timely and relevant marketing, influencer/PR programs, and email campaigns to increase awareness of the brand and create buzz.
  • Collaborate cross-functionally with counterparts and business groups to create a content plan inclusive of the brand, supplier, and customer segment messaging leveraging media platform best practices for an innovative and integrated approach.
  • Lead and manage our Creative Services team to ensure consistent and effective brand messaging.
  • Direct and/or develop comprehensive marketing strategies and recommendations for initiatives that align with business objectives and the brand; this may include store events and creative projects.
  • Identify marketing opportunities based on dynamics in strategy, media, competitive, and consumer behavior and recommend appropriate action in a fast and flexible manner.
  • Responsible for managing selected accounts within the marketing budget.
  • Maintain strong proactive knowledge of target customer, retail, and marketing trends.
  • Manage vendors associated with media marketing to meet cost and deadlines.
  • Spearhead marketing efforts across all channels including wholesale, e-commerce, and retail. 
Position Requirements:
  • Bachelor’s degree in a related field.
  • Min. 5-7 years of 360 marketing strategy and planning experience within the cosmetics, consumer brands, retail, or hospitality either in-house or within an agency.
  • Prior specialty retail experience preferred.
  • Comfortable with spearheading all areas of marketing including brand, digital, growth/CRM, and retail.
  • Demonstrate strong creative instincts balanced with very solid strategic and analytical capabilities
  • Proven people development, management, and leadership skills
  • Proven ability to work with and influence senior management
  • Strong analytical, prioritizing, interpersonal, problem-solving, and presentation skills
  • Ability to operate independently while establishing strong working relationships with co-workers and cross-functional teams
  • Ability to adapt well to change in direction and priority in a fast-paced and deadline-oriented environment
  • High proficiency in MS Office Suite.
Compensation Package:
  • Competitive Salary Base
  • Health Insurance Coverage
  • Paid Time Off
  • Observed Company Holidays
  • Employee Discounts

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