100% fashion Staff with care

Head of Growth

Los Angeles, CA 90210

Posted: 07/29/2020 Job Category: Digital Marketing Job Number: 143935

Job Description

Title: Head of Growth
Company Description: consumer packaged goods brand
Location: can be based remotely anywhere in the US

Key Responsibilities:
  • Work with cross-functionally with other team members to define customer acquisition goals, to execute, and analyze performance, data, and statistics.
  • Inform decisions regarding the growth marketing budget.
  • Plan, implement, and lead paid campaigns across varying channels including SEO/SEM, paid social, display, video, referral, direct mail, affiliate, etc.
  • Analyze marketing KPIs (ROI, LTV, CPA, CVR, etc.) tracking performance goals, and strongly communicate the same through reporting.
  • Create, execute, and advance a strategy for acquisition and retention including cultivation of loyalty tactics to reach repeat purchase and LTV targets.
  • Collaborate with external partners to ensure alignment with overall business strategies and goals.
  • Work with external creative and acquisition partners to motivate the development of campaign assets.
  • Oversee the email marketing program to build automated drip, segmentations, and marketing campaigns.
  • Create and actively manage the testing of creative, landing pages, and audiences to improve conversion to scale campaigns efficiently, and to execute testing plans for burgeoning ad formats and channels
  • Improve on-site conversion via landing pages, sign-up flow, A/B testing, and cart optimization, and investigate all areas of our online marketing efforts to determine opportunities for impact and growth
  • Work in partnership with the entire team to identify, develop, and propel OKR's and overall strategy
Position Requirements:
  • Complete Bachelor’s degree.
  • Min. 2-5+ years of growth, customer acquisition, email marketing, and retention experience in a full-stack digital growth marketing role with a proven track record of scaling growth at a CPG, food + beverage, and/or DTC startup.
  • You are highly analytical with the ability to turn insight into actionable performance optimization.
  • You are a growth-hacking, media-buying, and SEO/SEM expert.
  • You are an expert in performance tracking and measurement tools, fluent in Google Analytics, and have the ability to manage large high-volume data with respect to both qualitative and quantitative analysis.
  • Outstanding problem solving and analytical skills demonstrated through past work.
  • Results driven, ability to multitask in fast paced cross-functional environment.
Compensation Package:
  • Competitive Salary Base
  • Health Insurance Coverage
  • Observed Covid Mental Health Days
  • Generous Paid Time Off
  • Observed Company Holidays
  • Work From Home Flexibility
  • Educational Stipend
  • Product Gratis + Employee Discounts

Send an email reminder to:

Share This Job:

Related Jobs:

Login to save this search and get notified of similar positions.