100% fashion Staff with care

Head of Growth

Los Angeles, CA 90210

Posted: 07/06/2020 Job Category: Digital Marketing, Performance Marketing Job Number: 140412

Job Description

ROLE & RESPONSIBILITIES

  • Work with the team to define customer acquisition goals, to execute and analyze performance data and statistics
  • Inform decisions regarding our marketing budget
  • Plan, implement, and lead paid campaigns across varying channels, including SEO/SEM, paid social, display, video, referral, direct mail, affiliate, and beyond
  • Analyze marketing KPIs (ROI, LTV, CPA, CVR, etc) tracking performance goals, and strongly communicate the same through reporting
  • Create, execute and advance a strategy for acquisition and retention; including cultivation of loyalty tactics to reach repeat purchase and LTV targets
  • Collaborate with external partners to ensure alignment with overall business strategies and goals
  • Work with external creative and acquisition partners to motivate the development of campaign assets
  • Oversee our email program to build automated drip, segmentations, and marketing campaigns.
  • Create and actively manage the testing of creative, landing pages, and audiences to improve conversion to scale campaigns efficiently, and to execute testing plans for burgeoning ad formats and channels
  • Improve on-site conversion via landing pages, sign-up flow, A/B testing, and cart optimization, and investigate all areas of our online marketing efforts to determine opportunities for impact and growth
  • Collaborate with the team to identify, develop, and propel OKRs and overall strategy

Qualifications

  • Experienced growth marketer with a proven track record of scaling growth at a CPG DTC startup
  • 5+ years of experience in growth, customer acquisition, email, and retention.
  • Expert in performance tracking and measurement tools, fluent in Google Analytics, and have the ability to manage large high-volume data with respect to both qualitative and quantitative analysis.
  • Strategic thinker with the knowledge and experience to build innovative marketing campaigns, and can combine tactical ability for simultaneous execution among competing priorities.
  • Thrive in a dynamic, fast-paced and high growth environment.
  • Comfortable being versatile and overseeing both strategy and execution as we evolve your role and team. 

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