100% fashion Staff with care

Head of Ecommerce and Digital

Manhattan Beach, CA 90266

Posted: 01/10/2019 Job Category: E-commerce Job Number: 105075

Title: Head of Ecommerce and Digital

Company: Well-known denim and lifestyle brand

Location: Los Angeles

Responsibilities:

Head of Ecom will be responsible for site experience, merchandising, content, digital marketing and analytics, client engagement, conversion, and retention, order fulfillment and logistics, and the technical aspects of website management. The role will actively collaborate with cross-functional partners and drive sales across all businesses. 

SALES & MARKETING

  • Recommend strategies that will drive traffic, conversion, retention, revenue, and profitability.
  • Create strategy across all digital platforms and stores
  • Plan and manage digital marketing budget
  • Oversee digital marketing strategy for owned, earned, and paid channels
  • Digital Marketing Analytics 
  • Partner with Marketing to develop campaigns
  • Meet financial objectives 
  • KPI's
  • Develop e-commerce global market expansion roadmap.

CUSTOMER EXPERIENCE

  • Develop and execute a CRM strategy
  • Drive site personalization and segmentation strategy
  • Oversee and work to continuously improve customer-focused services

PRODUCT

  • Collaborate with Merchandising and Planning to execute all online merchandising strategies.

TECHNICAL

  • Oversee day-to-day management of the website
  • Work with IT department

BUSINESS DEVELOPMENT

  • Build, manage, and maintain relationships with third parties, vendors, and online partners.
  • Keep on top of trends

Salary:  DOE

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