Head of Ecommerce and Digital
1888 Rosecrans Manhattan Beach, CA 90266
Title: Head of Ecommerce and Digital
Company: Well-known denim and lifestyle brand
Location: Los Angeles
Head of Ecom will be responsible for site experience, merchandising, content, digital marketing and analytics, client engagement, conversion, and retention, order fulfillment and logistics, and the technical aspects of website management. The role will actively collaborate with cross-functional partners and drive sales across all businesses.
SALES & MARKETING
- Recommend strategies that will drive traffic, conversion, retention, revenue, and profitability.
- Create strategy across all digital platforms and stores
- Plan and manage digital marketing budget
- Oversee digital marketing strategy for owned, earned, and paid channels
- Digital Marketing Analytics
- Partner with Marketing to develop campaigns
- Meet financial objectives
- Develop e-commerce global market expansion roadmap.
- Develop and execute a CRM strategy
- Drive site personalization and segmentation strategy
- Oversee and work to continuously improve customer-focused services
- Collaborate with Merchandising and Planning to execute all online merchandising strategies.
- Oversee day-to-day management of the website
- Work with IT department
- Build, manage, and maintain relationships with third parties, vendors, and online partners.
- Keep on top of trends