100% fashion Staff with care

Global Senior E-Commerce Manager

New York, NY 10012

Posted: 10/06/2020 Job Category: Digital Marketing, E-commerce Job Number: 153969

Job Description

Title: Global Senior E-Commerce Manager
Company Description: popular luxury streetwear brand
Location: New York, NY

Key Responsibilities:
  • Set global e-commerce and digital strategy including sales targets and business goals per brand.
  • Own and maintain the global and USA e-commerce budgets.
  • Define and supervise ongoing digital content planning and calendar including planning marketing activities, promotions, new product launches, and other activities necessary to support the brands online and achieve sales goals.
  • Develop and execute the site merchandising and digital promotion strategy of the brand, including special offers, gifts with purchases etc., coordinating with internal Marketing + Operations teams, tracking sales results and profitability.
  • Oversee entire content management via Shopify Plus.
  • Collaborate with in-house Design team or outside resources for content creation, creating briefs and providing direction on needs; ensures content including copy, images, and video assets are on brand and optimal for digital performance.
  • Oversee third party resources and vendors for web development and digital projects, ongoing website maintenance for bug fixes, and new development tasks.
  • Perform regular audits of website content to ensure accuracy, timeliness, and relevance.
  • Manage digital acquisition channels, overseeing email marketing, SEM, SEO, retargeting and affiliate marketing efforts.
  • Manage the relationship with e-commerce agency partners, providing goals, and evaluating performance.
  • Manage email marketing campaigns, defining email calendar and email segmentation strategy, overseeing deployment with direct report(s).
  • Liaise with the Digital Marketing, Brand Marketing, and Design teams to support key brand focuses, key product features, themes & campaigns throughout the year, supporting integrated communication plans.
  • Recommend and coordinate digital initiatives and campaigns to support E-Commerce with Digital Marketing and Marketing teams.
  • Proposes websites' optimization roadmap, analyzing site analytics, test results and industry trends and innovation.
  • Create and share reports on sales, website KPIs, and email campaigns performance.
  • Review analytics and shares insights with internal teams.
  • Monitor and review competitive activity and digital touch points, and propose action plans and identify opportunities for sales growth.
Position Requirements:
  • Completed Bachelor’s Degree in Business, Marketing, or a related field.
  • Min. 3+ years experience in e-commerce experience within a small luxury or streetwear brand. 
  • Knowledge of Google Analytics, have strong analytical skills.
  • Proven knowledge of CMS tools Shopify experience a requirement.
  • Proven knowledge of email marketing and managing email campaigns, search marketing and performance marketing.
  • Excellent project management skills, organized.
  • Strong communication and presentation skills; able to work in a team environment and manage cross-functional communications.
  • Extreme attention to detail, excellent follow-through skills and time-management skills.
  • Ability to multitask, prioritize and problem solve in a deadline-driven environment
  • Proven ability to learn new tools and software quickly and independently, proactive.
  • Passionate for all things digital.
  • Excellent Knowledge of Microsoft Suite (Excel, Office, etc.)
  • Ability to maintain privacy and confidentiality.
Compensation Package:
  • Competitive Salary Base
  • Health Insurance Benefits
  • 401k Retirement Plan
  • Commuter Benefits
  • Paid Time Off
  • Observed Company Holidays
  • Clothing Allowance
  • Employee Discounts

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