JBCStyle
http://www.jbcstyle.com
http://www.jbcstyle.com
Global Senior E-Commerce Manager
. New York, NY 10012
Posted: 10/06/2020
2020-10-06
2020-11-30
Job Category: Digital Marketing, E-commerce
Job Number: 153969
Job Description
Title: Global Senior E-Commerce Manager
Company Description: popular luxury streetwear brand
Location: New York, NY
Key Responsibilities:
Company Description: popular luxury streetwear brand
Location: New York, NY
Key Responsibilities:
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Set global e-commerce and digital strategy including sales targets and business goals per brand.
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Own and maintain the global and USA e-commerce budgets.
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Define and supervise ongoing digital content planning and calendar including planning marketing activities, promotions, new product launches, and other activities necessary to support the brands online and achieve sales goals.
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Develop and execute the site merchandising and digital promotion strategy of the brand, including special offers, gifts with purchases etc., coordinating with internal Marketing + Operations teams, tracking sales results and profitability.
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Oversee entire content management via Shopify Plus.
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Collaborate with in-house Design team or outside resources for content creation, creating briefs and providing direction on needs; ensures content including copy, images, and video assets are on brand and optimal for digital performance.
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Oversee third party resources and vendors for web development and digital projects, ongoing website maintenance for bug fixes, and new development tasks.
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Perform regular audits of website content to ensure accuracy, timeliness, and relevance.
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Manage digital acquisition channels, overseeing email marketing, SEM, SEO, retargeting and affiliate marketing efforts.
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Manage the relationship with e-commerce agency partners, providing goals, and evaluating performance.
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Manage email marketing campaigns, defining email calendar and email segmentation strategy, overseeing deployment with direct report(s).
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Liaise with the Digital Marketing, Brand Marketing, and Design teams to support key brand focuses, key product features, themes & campaigns throughout the year, supporting integrated communication plans.
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Recommend and coordinate digital initiatives and campaigns to support E-Commerce with Digital Marketing and Marketing teams.
- Proposes websites' optimization roadmap, analyzing site analytics, test results and industry trends and innovation.
- Create and share reports on sales, website KPIs, and email campaigns performance.
- Review analytics and shares insights with internal teams.
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Monitor and review competitive activity and digital touch points, and propose action plans and identify opportunities for sales growth.
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Completed Bachelor’s Degree in Business, Marketing, or a related field.
- Min. 3+ years experience in e-commerce experience within a small luxury or streetwear brand.
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Knowledge of Google Analytics, have strong analytical skills.
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Proven knowledge of CMS tools Shopify experience a requirement.
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Proven knowledge of email marketing and managing email campaigns, search marketing and performance marketing.
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Excellent project management skills, organized.
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Strong communication and presentation skills; able to work in a team environment and manage cross-functional communications.
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Extreme attention to detail, excellent follow-through skills and time-management skills.
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Ability to multitask, prioritize and problem solve in a deadline-driven environment
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Proven ability to learn new tools and software quickly and independently, proactive.
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Passionate for all things digital.
- Excellent Knowledge of Microsoft Suite (Excel, Office, etc.)
- Ability to maintain privacy and confidentiality.
- Competitive Salary Base
- Health Insurance Benefits
- 401k Retirement Plan
- Commuter Benefits
- Paid Time Off
- Observed Company Holidays
- Clothing Allowance
- Employee Discounts