Global Marketing Manager

Title of Job: Global Marketing Manager

Location: New York NY 

Company Description: Innovative Skincare company
Responsibilities:

·        Manage development and execution of strategic vision and brand marketing plans

·        Manage all aspects of program development from concept to final program delivery, on time and within COG guidelines and budget.

·        Lead briefing meetings to kick-off program development, tracking key milestones in weekly cross-functional meetings, submitting and updating briefs and cost feasibilities, and reviewing product artwork mechanicals.

·        Lead the commercialization process and execution of marketing activities for assigned launches with cross functional teams including Product Development, Packaging, Creative, and Digital to ensure timetable/milestone adherence. Includes

·        Support go-to-market activation including in-store displays, merchandising; print and digital media; social media and influencer marketing, sampling, and education

·        Create decks and present at key internal & external meetings (e.g. national sales meeting, retail market meetings)

·        Conduct competitive review for all new programs to understand products, key claims, key technologies, SRP, packaging and design

Requirements:

·        Creativity and thorough knowledge in all areas of marketing including the ability to develop and implement innovative marketing programs

·        Knowledge of the functions of product development, packaging design, advertising, and sales and their effect on product marketability, as well a global/consumer trends

·        Must be flexible and determined; possessing the ability to handle a multitude of projects and the willingness to put in the time necessary for success.  

·        Must be an excellent team player; possessing the ability to build, foster and nurture strong relationships and gain the respect of members of the cross-functional teams.

·        Demonstrate ownership of programs, embracing both big picture objectives and follow through on details, and take initiative to problem solve

·        Excellent written and verbal communications

·        Strong analytical and creative skills (excel, powerpoint)

Education &/or Experience:

·        Bachelor’s degree or equivalent from an accredited university with a focus on Marketing

·        MBA a plus

·        Approximately 6+ Years Relevant Marketing / Brand Management Experience 

·        Must have experience in Beauty/Hair Category

·        Experience working on digital media campaigns a plus

·        Proficient in Mandarin a plus[