JBCStyle
http://www.jbcstyle.com
http://www.jbcstyle.com
Global E-Commerce Manager
. New York, NY 10012
Posted: 09/22/2020
2020-09-22
2020-11-23
Job Category: E-commerce
Job Number: 152137
Job Description
Title: Global E-Commerce Manager
Company Description: leading luxury streetwear brand
Location: New York, NY
Key Responsibilities:
Company Description: leading luxury streetwear brand
Location: New York, NY
Key Responsibilities:
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Set the global e-commerce strategy including sales targets and business goals for each brand.
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Own and maintain global e-commerce budgets.
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Define and oversee ongoing digital content planning and calendar; this including planning marketing activities, promotions, new product launches, and other activities necessary to support the brands online and achieve sales goals.
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Develop and execute the site merchandising and digital promotion strategy of the brand, including special offers, gifts with purchases etc.; coordinating with internal Operations and Marketing teams, tracking sales results and profitability.
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Oversee content management via Shopify Plus.
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Collaborate with in-house Design team or outside resources for content creation, creating briefs and providing direction on needs; ensure content for copy/image/video assets is on brand and optimal for digital performance.
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Oversee third-party resources/vendors for web development and digital projects, ongoing website maintenance for bug fixes, and new development tasks.
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Perform regular audits of website content to ensure accuracy, timeliness, and relevance.
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Manage digital acquisition channels, overseeing email marketing, SEM, SEO, retargeting and affiliate marketing efforts.
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Manage the relationship with e-commerce related external agency partners, providing goals and evaluating performance.
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Manage email marketing campaigns, defining email calendar and email segmentation strategy, overseeing deployment with direct report(s).
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Liaise with the Digital Marketing, Brand Marketing and Design teams to support key brand focuses, key product features, themes, and campaigns throughout the year, supporting integrated communication plans.
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Recommend and coordinate digital initiatives/campaigns to support E-Commerce with Digital Marketing and Marketing teams.
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Propose websites' optimization roadmap, analyzing site analytics, test results, and industry trends and innovation.
- Create and share reports on sales, website KPIs, and email campaigns performance.
- Review analytics and shares insights with internal teams.
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Monitor competitive activity, review digital touch points, propose action plans, and identify opportunities for sales growth.
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Completed Bachelor’s Degree in Marketing, Communications, Digital, or New Media.
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Min. 3+ years of experience in e-commerce and digital marketing.
- Extensive knowledge and experience with Shopify Plus and CMS tools required.
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Knowledge of Google Analytics, strong analytical skills.
- Highly knowledgeable and well-connected within streetwear and/or loungewear category.
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Proven knowledge of email marketing and managing email campaigns, search marketing, and performance marketing.
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Excellent project management and organization skills.
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Able to work in a team environment and manage cross-functional communications.
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Extreme attention to detail, excellent follow-through skills and time-management skills.
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Ability to multitask, prioritize and problem solve in a deadline-driven environment
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Proven ability to learn new tools and software quickly and independently, proactive.
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Passionate for all things digital.
- Excellent communication and negotiation skills
- Excellent oral and written communication skills.
- Excellent Knowledge of Microsoft Suite (Excel, Office, etc.)
- Ability to maintain privacy and confidentiality.
- Competitive Salary Base
- Health Insurance Benefits
- 401k Retirement Plan
- Commuter Benefits
- Paid Time Off
- Observed Company Holidays
- Clothing Allowance
- Employee Discounts