100% fashion Staff with care

Freelance Site Merchandiser

San Francisco, CA 94105

Post Date: 05/03/2018 Job ID: 95464 Job Category: PIPELINE JOB

Title of Job: Freelance Site Merchandiser

Company Description:  American Apparel

Location: San Francisco

Start Date: ASAP (Temp, 12 months)


Continually analyze, execute, and provide improvements to the customer experience as it relates to navigation and product page content.

•             In partnership with Sr. Site Merchant, develop seasonal site strategy based on brand direction, incoming product assortment, internal learnings, and competitive research.

•             Act as an active participant in the alignment of site navigation, product photography, marketing, and copy strategies.

•             Communicate site strategy to direct reports (Merchandise Coordinators) and key cross-functional partners, including global merchandising, yield management, online marketing, photo studio, and copy.

•             Speak on behalf of customer needs and site functionality during marketing story development and execution.

•             Keep cross-functional partners informed on category and navigation performance, using site analytics and customer feedback to advise development of the website and its content.

•             Ensure that site experience is connected to marketing, promotional & buying actions in-season.

•             Lead divisional site review meetings with cross-functional teams, providing preview of upcoming launches, communicating strategy shifts, and leading discussion around site best practices.

•             Attend weekly divisional site meetings to ensure clarity on the execution of online promotions as well as site and e-mail marketing.

•             Attend weekly divisional business meetings to understand financial results and identify product sort or navigation opportunities.

Organization Relationships:

•             Partner with online marketing and global merchandising teams to deliver inspirational and timely story-telling through site and e-mail.

•             Work directly with global merchandising, web production, and copy teams to gather and communicate accurate fit and style details to customers through the product page.

•             Partner with web production to understand technical site and tool functionality to drive efficiencies with existing tools;

•             Mentor Merchandise Coordinators in site and sorting best practices, partnering with them on the execution of boutique launches and fostering their development and merchandising point of view.

•             Partner with Sr. Site Merchant & Global Merchandising to ensure understanding of the online business.

•             Collaborate with Marketing and Creative teams to ensure a compelling site and customer experience that supports overall business objectives and meets/exceeds customer expectations.


•             Possess customer-centric mindset

•             Adaptable to diverse audiences, environments, and situations

•             Ability to effectively manage and resolve conflict

•             Flexible and nimble to changing priorities

•             Effectively lead and develop a results-oriented team

•             Accurately assess employee strengths and developmental needs

•             Proven track record in managing a business to achieve financial targets

•             Ability to build and maintain productive cross-functional relationships to drive results in a collaborative way

•             BA or equivalent experience required

•             2-3 years of merchandising, retail buying or equivalent experience

•             1-2 years of experience managing a team

•             Experience in e-commerce required


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