100% fashion Staff with care

Freelance Marketing Manager- San Francisco CA

San Francisco, CA 94158

Posted: 10/11/2019 Job Category: Marketing, Urgent Temp Job Number: 117917

Job Title: Marketing Manager

San Francisco CA

Duration: Target Start Date: October 2019 End Date: February 28, 2020

 Contract only or Contract to hire: Contract only with a possibility to be contract to hire

Creative briefing, attending creative meetings, acting as liaison between ON and Synchrony Financial legal feedback, partnering, making strategy come to life in creative

Key Responsibilities
• Own creative briefing, review, feedback delivery, and execution of Loyalty / Payments assets across all channels: email, site, digital, in-store marketing, direct mail, and statement inserts
• Partner closely with Loyalty + Payments, Old Navy Omni-Marketing and Seasonal Planning teams to translate internal strategy briefs into creative-facing; owning “how it comes to life”
• Develops inspiring loyalty content that combines a customer-first mindset with focus on business priorities, executing flawlessly to minimize friction at all customer touchpoints and drive response
• Ensure that creative strategy fully supports all customer segments across loyalty tiers, lifecycle, division preference, etc.
• Take active lead in relationship with Credit Card legal team; responsible for managing best practices across approval process
• Own in-season online loyalty promotions content calendar and help manage relevant promotion change process with key business partners
• Assist in driving content testing initiatives to drive loyalty effectiveness
• Liaise with Customer Strategy Team (CST) Product Management on centrally driven testing roadmap and / or new functionality as it pertains to Loyalty and Payments
• Manage ongoing competitive analysis, leveraging data to present insights on Loyalty industry trends and best practices


Key Experiences
• 3-5 years of experience in online consumer marketing; content marketing experience required
• Loyalty and/or credit card experience preferred
• Experience briefing strategies across a wide variety of retail and marketing channels
• High attention to detail and process – can manage multiple projects simultaneously
• Data-driven thinker with a customer-focused mindset
• Team player with strong people skills; ability to foster dynamic relationships with peers across many cross-functional groups including but not limited to: Creative & Copy, Omni-Seasonal Planning, Operations, Content and Segmentation Strategy, Central Marketing, Legal and Product Management
• Highly motivated, curious individual with a passion for customers and retail industry
• Self-starter with an eagerness to test and learn
• Desire and ability to thrive in a fast-paced and dynamic environment; comfortable with ambiguity
• Bachelor’s Degree

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