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Freelance Market Researcher

Menlo Park, CA 94029

Posted: 03/23/2020 Job Category: Marketing Job Number: 123182

Job Description

Company: Large Social Networking Company

Job: Freelance, Market Researcher

Duration: ASAP- 12/31/2020

Location: Menlo Park, CA

Responsibilities:

  • Design and execute quantitative and qualitative research to support marketing, international cross-functional teams
  • Project manage complex work streams and initiatives across marketing objectives
  • Manage brand and advertising effectiveness research using our clients data and audience tools and working alongside external agencies
  • Design and execute studies to measure the impact of marketing programs
  • Analyze complex data sets to uncover actionable insights
  • Support ad hoc competitive analysis, market analysis and research deep dives

Skills:

  • BA/BS in Business, Marketing, Applied Research, Psychology or related field
  • 5+ years' experience in market research roles on agency side or brand side in CPG, Tech and/or Financial Services
  • Experience prioritizing in-house research efforts and when and how to leverage third-party vendors
  • Track record of translating research into implications for design and product
  • Experience in discovering and storytelling around insights and building these into a brand narrative
  • Experience conducting global research for different audiences
  • Experience with hands-on design and execution of quantitative and qualitative methods
  • Experience with message development and optimization (both generation and testing)

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