100% fashion Staff with care

Freelance Ecomm, Email Marketing

New York, New York 10001

Post Date: 06/04/2018 Job ID: 96651 Job Category: E-commerce

Job Title: Ecommerce  - Email Marketing

Location: New York, NY

Duration: Minimum 30 days

  • Support the brand's email marketing program including determining email cadence and ensuring the successful completion of email campaigns
  • Manage the email calendar and communicate plans with the broader ecommerce marketing team
  • Experience with email marketing reporting including tracking key email metrics such as Open Rate, CTR, Circulation, $/Circ and Opt-out Rate by various segments, establishing benchmarks for each. Analyze findings, identify trends and provide a recommended course of action
  • Partner with editorial, brand marketing, store ops, legal and merchandising teams to drive the creative look and voice of the email channel and support execution
  • Competitive analysis to stay up-to-date on email marketing trends
  • Experience with Salesforce Marketing Cloud and/or Custora preferred
  • Proficient in Microsoft Excel and Power Point

Additional skills: 

  • Working at a fashion retail brand
  • Experience working in email marketing
  • Knowledge of email marketing terms/reporting
    • Open Rate
    • A/B Testing
    • Click-through rates
    • Conversion
    • Unsubscribes
    • Segmentation/Targeting
  • Experienced in Excel
  • Experience working with cross-functional teams including creative and merchandising
  • Experience working with Salesforce Marketing Cloud preferred

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