Freelance Digital Marketing Manager
28 W. 23rd Street, 8th Floor New York, NY 10010
Job Title: Temp to Perm Digital Marketing Manager
Location: New York, NY
Time Frame: Start ASAP - End Temp to Perm
-Project manage marketing campaign launches in key marketing channels (affiliates, display, SEM & social).
-Research products, services and current strategies to identify new opportunities.
-Analyze internal data and compare to agency/vendor reported data to come up with recommendations.
-Oversee ad tech maintenance for all ELC brands (DoubleClick stack experience a massive plus).
-Analyze on-site analytics (Google Analytics or Adobe Ominiture experience is a plus).
-Oversee/execute ad hoc projects as needed to support larger Customer Acquisition and Marketing Technology teams.
-Analyze traffic metrics trends and proactively suggest solutions/opportunities to boost web presence and ecommerce sales.
-Establish best practices in digital marketing channels.
-Stay up-to-date with digital technologies developments.
-Help in the preparation for holiday sales planning.