100% fashion Staff with care

Freelance Digital Marketing Coordinator

New York, NY 10010

Posted: 02/14/2020 Job Category: Digital Marketing, Marketing, Urgent Temp Job Number: 121817

Job Description

Freelance Digital Marketing Coordinator

Duration: Temp to Perm

Start: ASAP – most likely 3/1

 

Summary

You will play a key part in growing ecommerce sales in US and Canada. You will be part of the Marketing team and report to the Digital Marketing Manager. This is a dynamic team and you’ll work closely alongside Creative Team, Social Media and Tech/Development.

 

Responsibilities

  • Together with the Digital marketing Manager, strategize, plan and manage digital marketing program and activities across all current and future channels such as search, display advertising, targeted advertising, performance social media, affiliate programs, closed channels activities, marketplaces.
  • Create advertising campaigns on major marketing channels: Amazon, Google, Facebook, and Rakuten (affiliate).
  • Measure and report performance of all digital marketing campaigns, and assess against KPIs (ROI, CVR).
  • Responsible for managing relationship and campaigns with external partners.
  • Identify trends and insights, and optimize spend and performance accordingly.
  • Brainstorm new and creative growth strategies.
  • Evaluate emerging technologies. Provide thought perspective for adoption where appropriate

 

Requirements

  • Degree in marketing, communications or related field.
  • Minimum 1 year proven working experience within a similar role from a brand, or digital marketing agency.
  • Advanced knowledge of ad set up on key platforms: Amazon Search, Amazon DSP, Google Search/Shopping, Facebook.
  • Ability to deliver results against set KPIs in a fast-moving environment.
  • Advanced analytical skills and data-driven thinking- you love data and are proficient in website analytics tools (i.e. Google Analytics)
  • Experience with A/B testing and continuous evaluation and optimization of various channels and campaigns
  • Experience working with cross-functional teams
  • Full professional proficiency in English. Proficiency in French is a plus.

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