100% fashion Staff with care

Freelance Digital Marketing Associate Manager

New York, NY 10012

Posted: 09/21/2018 Job Category: Digital Marketing Job Number: 101261

Job Title: Freelance Digital Marketing Associate Manager

Location: New York, NY


Position Overview:


We are looking for a hands-on Digital Marketing Associate Manager to join the Performance Marketing team. This person will contribute to the management and performance optimization of several digital channels including SEM, SEO, Affiliate, and Display. This person will play a critical role in campaign performance and reporting with the close guidance of the Digital Marketing Sr. Manager. The ideal candidate has excellent analytical skills and a passion for retail, e-commerce, and the digital marketing industry. Experience working with at least some of the above listed channels is preferred.  


Core Job Responsibilities:


  • Partner with Sr. Manager on the coordination and management of campaigns across multiple channels and ensure program specific ROI goals are being met
  • Work closely with third party vendors and agencies with ongoing marketing communication and weekly calls, providing clear direction to ensure proper campaign and channel support
  • Become day-to-day contact for vendors or internal parties specific to campaign responsibilities
  • Maintain alignment to company initiatives with robust promotional calendar ensuring all partners are aware and providing support for key initiatives
  • Develop and maintain reporting on all levels of data to fully understand the business and performance optimization opportunities
  • Ability to translate analytic insights into actionable recommendations that improves overall performance
  • Develop brand-focused tactics and execute on ROI positive initiatives, tracking performance against KPI metrics
  • Work closely with Creative team to brief requests and manage all coordination through asset completion
  • Review and provide feedback and approval on ad copy across various channels
  • Collaborate with cross-functional teams on various initiatives
  • Promote positive working relationships within the team, overall marketing/e-commerce departments, the company and the vendor community
  • Work closely with Sr. Manager to ensure projects and tasks are completed successfully
  • Ability to communicate owned areas of campaigns, both orally and in writing
  • Stay up to date with industry trends


Job Qualifications/Requirements:


  • Bachelor’s Degree
  • 2-3 years of hands-on digital marketing experience managing large-scale, performance driven campaigns (direct experience with SEM, SEO, Display, and/or Affiliate preferred)
  • Proven ability to communicate with all levels of management and external/internal partners
  • Extremely detail-oriented, with clear and proven organizational skills
  • Strong quantitative skills, including analytical abilities and math proficiency
  • Flexible and adaptable to changing needs of team/department
  • Experience with Omniture, Google Analytics, or similar reporting tools
  • Expert with Excel and Powerpoint required

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