100% fashion Staff with care

Freelance Associate Marketing Manager

San Francisco, CA 94105

Posted: 01/25/2019 Job Category: Marketing Job Number: 105825

Job Title: Freelance Associate Marketing Manager

Company: Iconic American Clothing and Accessories Brand

Location: San Francisco, CA

Time Frame: ASAP- TBD approx. 4 months

Full Time Hours 

 

Responsibilities:

• Help build a strategic messaging and content plan rooted in key customer segments, taking into account brand needs, business needs and personalization efforts (pre-season and in-season)

• Write briefs for all site and email messages, ensuring the message hierarchy, customer need and product information are clearly defined

• Partner with brand management and online buying to gain a deep understanding of the global assortment, brand initiatives and online business needs.

• Work closely with consumer insights to develop an understanding of our global/ regional customers- what they want/ need from our brand.

• Partner with creative and styling to bring stories to life through compelling concepts and outfitting/ photography.

• Respond to business- adjust or create new content in-season

• Understand performance KPI’s and adjusting plans accordingly

Required Skills:

• Positive attitude and ability to manage change, thrive in a fast-paced environment, deal with ambiguity, and prioritize multiple projects

• 3+ years of relevant experience (retail, ecommerce, brand management)

• Customer focused lens for bringing to life brand and product stories

• Experience working with creative teams.

• Ability to build and manage effective cross functional relationships

• Outstanding organizational skills

• Ability to effectively organize and share information.

• Proficiency in Microsoft Office (excel, power point)

• Exceptional communication skills (one-on-one, small and large groups, with peers and management)

• BA/BS

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