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Freelance Ad Operations Associate

menlo Park, CA 94025

Posted: 03/20/2020 Job Category: Marketing, Operations Job Number: 123103

Job Description

Company:
Tech/Social Conglomerate

Position:
Freelance Ad Operations Associate

Start:
ASAP

End:
3/21/2021

Job Overview:
Support the media connections planning/buying, account management and project management teams on all elements related to creative specifications, pixel implementation, campaign trafficking and reporting, as well as understanding the digital media landscape and the ad technologies necessary to implement, track and report on media campaigns.

Duties:
  • Stay abreast of evolving industry and media landscapes, including research, emerging trends and brand safety updates to provide insight to the team.
  • Collect creative/technical specifications from sites for all creative units, including sizes, technical capabilities, traffic deadlines, etc.
  • Manage trafficking of all ad campaigns, including creative QC, tag creation and implementation, monitoring, troubleshooting, and management of vendor operational needs.
  • Schedule placements, ads, and creative assets as necessary throughout the life of the campaign.
  • Make recommendations to embed additional survey, audience measurement, verification and other tracking components, as well as create ad tags and ensures delivery of quality information for media decisions.
  • Maintain responsibility for timely delivery of client reporting that combines multiple data sources to produce valuable business insights.
  • Utilize or quickly develop understanding of technology, including dashboards, in order to pull and combine data from different sources. Distribute ad tags, trackers and creative assets to all sites and publishers. Create and manage tags to ensure proper conversion tracking.
  • Manage vendor pixels for on-site tracking Perform quality assurance for campaign setup, creative, floodlight tags and vendor pixels.
  • Troubleshoot creative, data gathering and tracking issues.
  • Experience working in a digital media, analytics and/or creative environment.

Requirements:
  • Knowledge of digital campaign management, reporting (designing, preparing and presenting), and optimizations.
  • Ability to take initiative and assume responsibility, consistently meet tight deadlines and handle multiple projects simultaneously.
  • Superb organizational and communication skills.
  • Excellent proofreading skills, attention to detail, flexibility and follow-through.
  • Desire to understand and provide insights from campaign data.

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