100% fashion Staff with care

Email Marketing Manager

New York, NY 10017

Posted: 04/30/2019 Job Category: Marketing Job Number: 109791

Job Title: Email Marketing Manager

Company Description: Forward thinking iconic retailer based in NY

Location: New York, NY

Responsibilites 

  • Spearhead implementation of new email initiatives
    Customer journeys & enhanced segmentation
  • Revamped trigger program
  • Seek to drive personalization across all email touchpoints
  • Develop testing and optimization strategies for continued improvement of email KPIs
  • Research emerging industry trends and execute new opportunities for email marketing
  • Partner with CRM team to brainstorm data capture opportunities to increase file of emailable addresses

Leadership Skills

  • Manage Email Marketing Coordinator and external teams
  • Translate complex data into understandable performance summaries and strategies for the executive team

QUALIFICATIONS:

  • Bachelor degree required, with a concentration in marketing (preferred), or related field
    4+ years of digital marketing experience, preferably within email
  • Ability to succeed in a fast-paced environment where goals are aggressive and quality is key
  • Must be highly organized and have a proven multi-tasking ability
  • Experience leading a team of internal and external partners
  • Proficient in Excel (including creating pivot tables/advanced formulas), Word, and PowerPoint
  • Proficient in HTML
  • Hands on experience working with an ESP and Analytics tools
  • In-depth understanding of key performance metrics and the ability to recognize how they might impact the business 
  • Hyper aware of email marketing trends, best practices, technologies, and various privacy laws

 

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