100% fashion Staff with care

Email Marketing + CRM Manager

New York, NY 10012

Posted: 07/22/2020 Job Category: Digital Marketing Job Number: 142762

Job Description

Title: Email Marketing + CRM Manager
Company Description: startup lifestyle beauty brand
Location: New York, NY

Key Responsibilities:
  • Partner with the VP of Marketing to create an email marketing strategy focused on both growth and retention.
  • Responsible for retention campaigns, from conceptualization through to analysis. This includes idea generation, proposal preparation, overseeing the production process and overseeing execution.
  • Manage email marketing coordinator, email coder and oversee the deployment of all emails, SMS messages and push notification campaigns.
  • Own the email marketing calendar for all brands.
  • Lead creative development and technical implementation of all transactional and triggered emails.
  • Manage daily execution of emails from creating briefs on JIRA, creative reviews, list and campaign set up in Iterable, QA, and scheduling.
  • Manage HTML coder and ensure every email campaign is executed properly.
  • Create and present email results & insights on a weekly and monthly basis.
  • Create testing framework to optimize engagement and conversions from emails.
  • Partner with internal tech teams to build new functionality and triggers and troubleshoot issues as needed.
  • Act as point of contact for cross functional partners on email.
Position Requirements:
  • Complete Bachelor’s degree.
  • Needs to have very strong project management skills to be able to manage all the email creative requests.
  • Experience working with e-commerce, subscriptions, beauty, or fashion is preferred.
  • Experience with email campaign management tools (ESP’s) required.
  • Cross-channel marketing experience (SMS, Push, In-App, etc.) required.
  • Outstanding problem solving and analytical skills demonstrated through past work.
  • Results driven, ability to multitask in fast paced cross-functional environment.
Compensation Package:
  • Competitive Salary Base
  • Discretionary Performance Bonus
  • Health Insurance Coverage
  • 401k Retirement Plan + Match %
  • Flexible Spending Account
  • Commuter Benefits
  • Paid Time Off
  • Observed Company Holidays
  • Flexible Work From Home
  • Product Gratis + Employee Discounts

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