100% fashion Staff with care

Email & Lifecycle Marketing Manager

New York, NY 10018

Posted: 02/06/2020 Job Category: CRM, Digital Marketing, Marketing Job Number: 121527

Job Description

Title: Email & Lifecycle Marketing Manager

Location: New York, NY

Company Description: Iconic lifestyle brand focused on home and design with free standing retail destination and growing ecommerce presence

Responsibilities

  • Strategize own email marketing calendar aligning with key brand initiatives, product inventory and business trends
  • Accountable for all email lifecycle campaigns, from building subscribers to order conversion across mass marketing and trigger campaigns
  • Develop growth initiatives online and in stores to increasing the subscriber base, active subscribers and conversion rates
  • Improve email KPIs (deliverability, open rates, click rates, conversion rates, opt-out rates and revenue) by developing and executing robust A/B testing plans
  • Make optimal discover insights to manage campaign reporting and analytics
  • Support developing and executing a referral program (strategy of offers, site placements, and marketing support)
  • Work with the creative team to successfully asset needs that will support the overall brand and product inventory goals
  • Assist in developing and executing lifecycle marketing programs to expand customer lifetime value across digital channels, SMS, direct mail and more

Qualifications

  • Bachelor’s Degree (marketing, finance or economics preferred)
  • Minimum 3-5 years of experience within an e-commerce performance based marketing role
  • 1-2 years of experience managing email lifecycle marketing
  • Experience with email creative, segmentation, testing methodologies, dynamic content, deliverability, CAN-SPAM regulations and ESP’s
  • Skilled in Google Analytics, HTML, CSS, Excel and CRMs
  • Strong analytical skills and experience for creating data-driven decisions through A/B testing, campaign reports, dashboard and analytics
  • Strong organizational & communication skills, with the ability to follow through complex projects
  • Experience with Klaviyo is a plus
  • Ability to operate in fast-paced, rapidly evolving environment

 

 

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