100% fashion Staff with care

Ecommerce Analyst


Posted: 06/19/2020 Job Category: E-commerce Job Number: 138232

Job Description

Title: Ecommerce Analyst
Location: Miami
Company: Fashion apparel brand


• Work with VP of eCommerce to determine the business KPI’s and create and maintain standardized reports for the team
• Business metrics to be tracked include, but not limited to: UX improvements Customer behavior on site Customer demographics Device performance (site and marketing) Customer purchase analysis (retention & increase purchase frequency) Bounce rate by page
• Capture daily, weekly, monthly and yearly eCommerce KPI’s and analyze trends over time
• Perform deep dive analysis into our key KPI’s to understand the “why” of our customer’s behavior
• Responsible for presenting results to management, eCommerce and marketing teams
• Perform analyses and submit recommendations to improve the revenue opportunities for the business
• Stay current on eCommerce industry trends and how they can apply to our business as well as identify opportunities and risks
• Advanced clickstream analysis & site heatmaps
• Manage reporting and performance by device making recommendations for site and email optimizations based on KPI’s
• Responsible for tracking reporting, and analyzing homepages, landing pages, and other key pages to optimize online marketing and site merchandising efforts
• Shopping funnel analysis and reporting to inform new technical projects that will result in conversion improvements
• Analyze conversion rate optimization activities (such as A/B testing) and report on findings
• Develop an understanding and/or have knowledge of SEO best practices and the impact on traffic and conversion
• Evaluate existing digital analytics tools and proactively recommend new tools as appropriate
• Work with IT to automate reporting as possible
• Implement best practices for reporting and report templates

Key Requirements:

• 3+ years of experience in eCommerce web analytics
• Demonstrated success improving site conversion • Advanced knowledge of Google Analytics (Google Analytics Certification preferred)
• Knowledge of Magento BI a plus
• Advanced Excel skills required
• Must be a hands-on team player and operate with a start-up mentality to move the business forward
• Resourceful, collaborative and a creative solution-seeker
• Strong organizational and multi-tasking skills with the ability to manage competing priorities
• Self-starter
• Effective communicator
• Ability to create and manage cross functional relationships
• Autonomy and a strong sense of responsibility

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