100% fashion Staff with care

E-commerce and Digital Marketing Manager

New York, NY 10018

Posted: 06/11/2019 Job Category: Digital Marketing, E-commerce Job Number: 111313

Title: E-commerce and Digital Marketing Manager

Company: Accessories brand, handcrafted in the USA. 

Location: New York, NY

Responsibilities: 

- Oversee digital marketing programs, including: email, SEO, affiliate, gifting, paid search, paid social, product feed and remarketing programs within given budget

- Manage email marketing strategy, oversee content, cadence, promotions and email acquisition to ensure email marketing strategy is best in class.

- Execute the marketing and promotional calendar to achieve sales and sell-through goals

- Work with merchant to ensure optimal assortment to meet digital customer demand.

- Manage development and oversight of customer acquisition, retention and segmentation strategy – building brand loyalty, engagement and awareness – definition of KPIs to gauge impact with digital CRM manager.

- Conceive, develop and execute comprehensive programs to enhance and grow the e-commerce business. And mobile stores.

- Evaluate potential new partners & plug-ins for the eCommerce site/business

- Create and own department budget and maintain departmental P&I.

- Overall responsibility for weekly, and monthly sales, inventory, sell-through, traffic and marketing reports. Analyze trends and compare to historical data.

- Prioritize and manage projects based on timeline, resources and budget.

- Oversee development and execution of seasonal content to highlight key brand initiatives, products and categories.

- Direct and manage all aspects of the e-commerce business, online customer experience and overall digital marketing strategy

- Maintain the security and integrity of the website and related accounts – ensure optimal website performance, troubleshoot issues and oversee improvements and enhancements. Ensure the site is free of bugs, spelling errors, or subpar content.

- Oversee planning and oversight of new product launches including product photography, retouching, merchandising, inventory, descriptions, delivery dates, press, SEO and SEM campaigns.

- Responsible for departmental best-in-class customer service, appropriate policies, efficient order processing, fulfillment, shipping and returns now and moving forward in the future. 

Requirements:

- Bachelor’s Degree required.

- 5 – 8 years experience developing and maintaining fashion e-commerce websites including leadership of the overall customer experience.

- Analytical and strong proficiency in Google Analytics

- Familiarity with e-commerce vendors such as Listrak, Pitney Bowes and Olark

- Experience managing ecommerce fulfillment centers and logistics

- Proficiency using Word, Excel, Photoshop

- Understanding and aptitude for working with e-commerce technology, platforms, content management systems, analytic tools, basic html

- Experience analyzing business performance, demonstrated success recommending and applying changes to improve site and sales performance.

- Excellent communication and problem solving skills

- Entrepreneurial, creative, resourceful, thorough, detail-oriented, analytical, organized

 

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