100% fashion Staff with care

E-commerce & Digital Marketing Manager

New York, NY 10018

Posted: 06/11/2019 Job Category: Digital Marketing, E-commerce Job Number: 111315

Title: E-commerce & Digital Marketing Manager 

Company: Contemporary fashion brand

Location: NYC

RESPONSIBILITIES

  • Develop and manage website, backend and frontend
  • Oversee and drive improvement across UX and all consumer touchpoints
  • Develop a marketing and content calendar, in concert with design and digital marketing agency
  • Report, analyze and react to e-commerce performance
  • Oversee customer service to develop better protocols
  • Monitor order fulfillment
  • Manage product journey – from buying, to photoshoot to site presence and markdowns
  • Work internally with sales, finance, and buying teams for all e-commerce needs
  • Schedule and coordinate photoshoots, prep of product and transport of merchandise to shoot site
  • Manage online product images, copy and inventory information
  • Automate processes that currently are manual
  • Partner with external digital marketing agencies to execute campaigns

QUALIFICATIONS/REQUIREMENTS

  • 3 years experience in digital/ecommerce at apparel or luxury brand
  • Operating knowledge of Shopify platform, Mailchimp ESP and Share-A-Sale
  • Strong understanding of Google and overall site analytics
  • Strong understanding of AdRoll, Criteo, Adwords and SEO
  • Strategic thinker who understands both short term and long term objectives
  • Extremely results oriented
  • Self-starter who can think outside of the box

 

 

 

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