100% fashion Staff with care

E-Commerce Site Manager

Carlsbad, CA 92009

Posted: 01/26/2020 Job Category: E-commerce Job Number: 121184

Job Description

Title: E-Commerce Site Manager

Company Description: Luxury Lifestyle + Activewear Brand

Location: Carlsbad, CA

Reports to: Digital Marketing Director

Responsibilities:

- Lead + execute all web merchandising strategies to enhance the online shopping experience & increase site conversion and product sell-through.

- Maintain product catalog including updating prices, stock images, product descriptions, and associated content.

- Integrate and manage third-party applications as well as sales & support integrations on the website.

- Deploy A/B testing scenarios to improve site performance and customer conversion.

- Ensure product launches and special promotions are executed properly and effectively.

- Identify opportunities to improve site speed performance.

- Develop appropriate content with search keywords to ensure organic search performance.

- Manage + audit all site links to insure all are working properly.

- Analyze web analytics to optimize marketing landing pages, product positioning, merchandising, and content.

- Work with internal and external designers and developers to guide new site functionality.

- Recommend and scope platform solutions to improve the customer experience.

- Execute QA for all site updates to ensure all content, messaging, pricing, and imagery are correct.

Position Requirements:

- Completed Bachelor's in Marketing, Business, or related field. 

- Min. 5+ years of e-commerce site merchandising experience producing, managing, and deploying all website content.

- Min. 1-2 years of marketplace experience using Amazon, Google Express, etc. 

- Experience using Shopify Plus is required. 

- Basic knowledge of HTML and CSS.

- Experience driving SEO initiatives both technical and content related.

- Ability to analyze traffic data and act on insights.

- Project Management skills with demonstrated proficiency in project planning.

- Ability to meet deadlines and prioritize to deliver multiple tasks on time.

- Familiarity with online marketing channels and tactics - both strategy and execution.

- Demonstrated experience in managing online marketing or web projects.

- Experience planning, executing and reporting on marketing, and promotional campaigns.

- Strong collaborator and comfortable engaging with multiple team members to achieve success.

- Excellent written and verbal communication skills.

- Goal-oriented and self-starter with exceptional work ethic.

- Ability to partner with various levels of leadership within the organization.

- Comfort in a fast-paced, always changing environment.

Compensation Package:

- Competitive Salary Base

- Health + Life Insurance

- 401k Retirement Plan

- Pre-Tax Flex Spending Account

- Short-Term + Long-Term Disability

- Work-Life Balance + Flexible Schedule

- Paid Time Off + Observed Holidays

- Product Gratis + Discounts

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