100% fashion Staff with care

E-Commerce Manager

New York, New York 10018

Post Date: 05/11/2018 Job ID: 95794 Job Category: E-commerce

Title: E-Commerce Manager

Company: Women’s Contemporary Brand

Location: New York, New York

Responsibilities:

  • Own online brand aesthetic and manage contract development in building out new features and fixing bugs
  • Create yearly content calendar and design all email marketing campaigns
  • Design brand collateral (incl. NYFW presentation materials, invites, line sheets, marketing assets, and campaigns)
  • Drive eCommerce initiatives that will increase sales, quadruple unique visitors, and decrease our return rate to less than 10% (incl. revamping SEO and SEM strategies and incorporating live stream shopping experiences)
  • Manage entire eCommerce business and site (incl. budgets, reporting, updates, logistics, ads, and customer service)
  • In-depth product and sales analysis in addition to analysis of digital initiatives and ad performance
  • Produce and shoot eCommerce and product imagery, in addition to BTS imagery for NYFW and look books
  • Standardized and set new practices for keeping records, reporting, and producing content
  • Select, edit/retouch, and resize all photo assets used in marketing, adverts, and eCommerce

Qualifications:

  • HTML experience
  • Shopify
  • Strong analytics
  • Email marketing (tracking conversion, driving traffic to the site, digital ads, google shopping ads)
  • SEO
  • Graphic design (working with assets they already have and sizing them up in Photoshop/Illustrator etc).

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