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Director of Talent Partnerships & Influencer Strategy

New York, NY 10022

Posted: 03/14/2019 Job Category: Influencer/Partnerships Job Number: 107956


Title: Director of Talent Partnerships & Influencer Strategy

Company: Entertainment marketing agency 

Location: New York, NY

Job Description:

       Attend (and lead) regularly scheduled client conference calls, in person meetings

       Manage relationships, timelines, budgets, etc.

       Lead planning sessions from ideation to final presentation to execution

       Proficient in creating and presenting sell-in materials

       Thought-leader for clients and agency; strategist and trusted adviser for clients

        Ability to develop influencer campaign strategy, 

       Expert understanding of budgets, planning and impact against different influencer tiers 

       Expert in both social platform and influencer nuances

        Fluency in leveraging social analytics tools and technologies to support all stages of the process including an understanding of how they work and ability to translate output into digestible findings; from upfront talent justification to back end program M&E and reporting

       Experience in creating content, storytelling, etc.

       Oversee campaigns to ensure timely delivery of influencer assets, concept and content approvals, contract logistics

       Campaign management including oversight of deliverables

       Understanding of and compliance with proper FTC guidelines for brand activities

       Develop campaign recaps measuring  & evaluating value

        Deep understanding and proficiency in the negotiation of influencer partnerships including identification, analysis, execution, management and evaluation

       Knowledgeable about the intersection of earned, owned and paid media

       Development of client-facing casting sheets, scopes of work, formal offers, contracts and recap documents

       Experience pricing influencers and developing scope of services

       Negotiation of formal offer and long form agreements on behalf of brand and agency client

       Assist in the overall growth of the agency, including new business, networking and mentoring/developing talent

       Maintain relationships with key platforms, agencies, tech partners. Bring key insights to Agency and Brands

Job Requirements

       7-10 years in the digital space with proven experience delivering successful programs across channels

        Robust network specifically within the in digital / social space

       The ability to effectively collaborate with multidisciplinary teams 

       Strong communication skills; written, spoken, presentation, etc.

        Bachelors degree; preferred if degree is in a relevant course of study; e.g. business administration, management, integrated marketing communications, entrepreneurialism, social media marketing, etc.

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