Director of Talent Partnerships & Influencer Strategy
108 w 39th Street New York, NY 10022
Title: Director of Talent Partnerships & Influencer Strategy
Company: Entertainment marketing agency
Location: New York, NY
Attend (and lead) regularly scheduled client conference calls, in person meetings
Manage relationships, timelines, budgets, etc.
Lead planning sessions from ideation to final presentation to execution
Proficient in creating and presenting sell-in materials
Thought-leader for clients and agency; strategist and trusted adviser for clients
Ability to develop influencer campaign strategy,
Expert understanding of budgets, planning and impact against different influencer tiers
Expert in both social platform and influencer nuances
Fluency in leveraging social analytics tools and technologies to support all stages of the process including an understanding of how they work and ability to translate output into digestible findings; from upfront talent justification to back end program M&E and reporting
Experience in creating content, storytelling, etc.
Oversee campaigns to ensure timely delivery of influencer assets, concept and content approvals, contract logistics
Campaign management including oversight of deliverables
Understanding of and compliance with proper FTC guidelines for brand activities
Develop campaign recaps measuring & evaluating value
Deep understanding and proficiency in the negotiation of influencer partnerships including identification, analysis, execution, management and evaluation
Knowledgeable about the intersection of earned, owned and paid media
Development of client-facing casting sheets, scopes of work, formal offers, contracts and recap documents
Experience pricing influencers and developing scope of services
Negotiation of formal offer and long form agreements on behalf of brand and agency client
Assist in the overall growth of the agency, including new business, networking and mentoring/developing talent
Maintain relationships with key platforms, agencies, tech partners. Bring key insights to Agency and Brands
7-10 years in the digital space with proven experience delivering successful programs across channels
Robust network specifically within the in digital / social space
The ability to effectively collaborate with multidisciplinary teams
Strong communication skills; written, spoken, presentation, etc.
Bachelors degree; preferred if degree is in a relevant course of study; e.g. business administration, management, integrated marketing communications, entrepreneurialism, social media marketing, etc.