100% fashion Staff with care

Director of Strategy

New York, New York 10012

Post Date: 02/06/2018 Job ID: 91666 Job Category: Digital Marketing, Digital Strategy, Public Relations, Social Media

Title: Director of Strategy 

Location: New york, New york

Company: Award-winning global agency specializing in entertainment, sports and lifestyle marketing.

Primary Responsibilities:

  • Know how cultural trends affect a category/brand and consult clients on them.
  • Lead analysis of culture, consumer, competitive, corporate, and communication areas for given projects.
  • Conduct and oversee secondary research (provide direction to gather, distill and summarize insights; lead when necessary).
  • Oversee data analysis (from quant-based databases, like MRI)
  • Determine which insights should be woven into a strategic narrative Primary research involvement
  • Lead/consult on all primary research initiatives, ensuring methodology matches research objectives.
  • Push to include more primary research, when necessary.
  • Oversee relationship between agency and research department or vendor, when appropriate.
  • Push for new and creative methodologies, as appropriate.
  • Key team member, present during research, that provides on-the-fly guidance and suggestions on any changes that need to be made.
  • Oversee/author agency-led research reports.
  • Consult on external reports.
  • Oversee development/write and gain approval of creative briefs from key stakeholders (internally or with client).
  • Lead development/execution of ideation sessions, including moderating and/or conducting upfront briefing of one/more areas.
  • Write strategic narrative; collaborate with account teams to ensure seamless story.
  • Determine if campaigns met goals; consult on course corrections, as necessary.
  • Lead or collaborate on strategic approach / creative briefs for business development opportunities, with current or prospective clients

 

Desired Skills and Experience

Basic Qualifications:

  • At least 5 years of experience working as a highly creative (and effective) strategist
  • Minimum of 3 years working specifically as an Account Planner
  • Bachelor’s degree

Preferred Qualifications:

The brand planner will drive strategic & creative thinking for some of the biggest brands in the world. Therefore, we are looking for candidates who possess:

  • At least 4 years at top tier PR, marketing, digital or advertising agency
  • A diverse array of experience across multiple brand categories
  • A deep understanding of what it takes to drive people to action, and ultimately create a movement
  • A portfolio of brilliant insights leading to effective consumer-facing campaigns
  • Enthusiasm for driving creative ideas that push boundaries and shape culture
  • Client-side experience and/or experience working with clients in an interagency dynamic
  • A finger on the pulse of media, news, and trending topics

Ideal Candidate will be:

  • Curious: About what makes people “tick”; has a keen interest in discovering insights into human behavior and going beyond what people say they think/do.
  • Leader: Can command attention and respect of direct reports, peers and clients.
  • Passionate: For breakthrough, media-agnostic ideas and effective brand-building.
  • Interested: In pop culture and media and how the two are interconnected.
  • Inventive: Wants to think, try and do new things
  • Collaborative: Works just as well with others as on their own.
  • Organized: Can multi-task, provide clear direction and keep everything on track.
  • Adventurous: Willing to get out there and talk to real people; not content to observe from behind a desk

 


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