100% fashion Staff with care

Director of Social Media and Influencer Marketing

New York, NY 10018

Posted: 03/26/2020 Job Category: Social Media Job Number: 123400

Job Description

Title: Director of Social Media and Influencer Marketing

Company: Well known skin care brand

Location: New York, New York

 Influencer Marketing

  • Build and implement influencer marketing strategy to grow consumer base and sales
  • Foster and grow network of current influencers and brand advocates, maintain influencer database with accurate and up to date records
  • Analyze KPI’s from paid integrations and support decisions with ROI-based analysis
  • Negotiate and execute contracts for paid integrations with bloggers and influencers
  Oversee Social Media
  • Give strategic guidance to ensure unique and engaging social media programs, campaigns, and contests with the goal of increasing subscribers, and engagement across all platforms
  • Oversee the content calendar, metrics, rules of engagement, assets, and social media monitoring protocol
  • Partner with the Social Media Manager, Creative and Direct teams to create compelling content for social platforms
  • Work closely with both Marketing and Direct teams to ensure all efforts are aligned and synergistic
  • Stay up to date with technology and changes in the social media landscape
  • 7-10 years of social media and influencer marketing experience within BEAUTY
  • Open to agency or in house experience
  • Experience creating unique and thoughtful strategies to drive sales through social media. 

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