100% fashion Staff with care

Director of PR, Editorial

Los Angeles, CA 90014

Posted: 04/17/2019 Job Category: Public Relations Job Number: 109378

Title: Director of PR, Editorial

Location: Los Angeles, CA

Company: Digital + VIP Fashion PR Agency



- Conducting editorial outreach to connect the firm's brands with key editors and media outlets for press coverage.

- Secure strategic press coverage (features as well as product placement) in national and key regional magazines, newspapers, TV and online media outlets.

- Build and maintain strong relationships with fashion directors, fashion market editors, fashion news editors and relevant fashion stylists for editorial shoots.

- Exhibit strong writing, communication and presentation skills to effectively articulate ideas to the media, clients, agency principals and colleagues.

- Develop and execute communication strategies and conduct press outreach to appropriately position a range of fashion brands in the marketplace.

- Plan, develop and advise clients on integrated and measurable PR strategies.

- Multi-task across multiple client accounts and projects under deadline.

- Ensure that key milestones and projects are on track, within prescribed timelines and budgets.

- Managing and organize client samples ensuring requests are fulfilled, delivered and tracked.

- Create, maintain and timely distribute editorial reports, press clippings and trackers.

- Generate creative ideas and solutions to everyday problems and challenges.

- Take ownership for specific projects without supervision.

- Interface with clients regularly via client calls and in-person meetings. 

- Oversee all editorial media monitoring.

- Daily account management duties including sample send-outs, updating contact lists, developing recaps and agendas, and preparing weekly and monthly reports

- Contributing to team brainstorms, offer new and unique ways to engage with the press to create larger brand stories for clients.

- Manage the editorial team, providing support to other team members and stepping in to train and teach fellow colleagues.


- Bachelor’s Degree preferably in journalism, marketing, communications or some related field.

- Minimum of 5-7 years of experience within fashion PR - must have agency experience. 

- Strong editorial contacts and knowledge of the fashion and lifestyle industry.

- Possess a natural ability to engage clients both personally and professionally and lead client calls and in-person meetings.

- Demonstrate the desire to introduce clients to potential new strategies and solutions that will positively impact their business.

- Excellent time management skills and the ability to multi-task. 

- High energy, positive attitude.

- Excellent communication skills - both verbal and written.

- The ability to work well with others and thrive within a team environment 

- Strong problem solving skills and the ability to work in a quick, fast paced environment

- Detail oriented and organized

- Ability to think creatively and help contribute to client event strategies.


Salary: $75,000 - $85,000 with bonus potential + benefits!

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