100% fashion Staff with care

Director of Marketing

New york, NY 10003

Posted: 11/18/2019 Job Category: Marketing Job Number: 119363

Job Description

Title: Director of Marketing

Location: New York, New York

Company Description: Global Korean skincare brand with a growing US Presence 

Responsibilities

  • Understand and implement L&P Cosmetic’s global sense of purpose and distinctive positioning in the market.
  • Create an integrated, engaging and consistent consumer brand experience by taking a lead on marketing mix strategies (ICC/360/Digital/Retail/Product/Price)
  • Develop the mkt/communication strategy for the portfolio worldwide (imagery, digital, social, point of sale, ecomm) consistent with the brand’s sense of purpose
  • Drive the sales by developing trade mkt/Promotion strategy at retailers
  • Take control of judgets within global forecast, brand profits, etc.
  • Take pride in brand heritage and identity
  • Build and develop a three year marketing plan locally
  • Continue to grow existing product collections; Identify key marketing opportunities to creatively drive brand awareness with maximum impact
  • Define product launch strategy and develop the launch calendar for the local US market
  • Cooperate between brand and stakeholders to build and develop relationship 
  • Manage, train and develop the team

Qualifications

  • Bachelor’s degree in a related field preferred
  • Minimum of 5-7 years’ experience in the beauty industry, specifically in skincare marketing/development in mass market
  • Knowledge of US local markets, ideally with an international assignment
  • Strong organizational skills
  • Proven ability to multi-task and manage complexity
  • Ability to work in a fast-paced environment and against tight deadlines
  • Must possess a strong sense of image, attention to detail
  • Strong written and verbal communication skills
  • Ability to interact effectively and professionally with cross-functional departments
  • Proficient in Microsoft Excel, Word and PowerPoint

 

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