100% fashion Staff with care

Director of Lifestyle PR

New York, NY 10018

Posted: 01/11/2019 Job Category: Public Relations Job Number: 105206

Company: Forward thinking, innovative PR and communications agency

Location: New York, New York

Title: Director of Lifestyle


  • Developing PR strategies and dynamic pitches to meet client objectives and goals
  • Strategic planning and execution of outreach plan
  • Initiating new, creative pitches and brand building opportunities
  • Pitching and securing feature stories, brand stories, etc. on the national and regional level across online, print, broadcast and podcast media
  • Drafting of press releases as necessary
  • Monthly client reporting
  • Communicating with clients regularly via email, phone and in person; building a strong relationship with clients
  • Communicating daily with editors/media and continuing to build strong relationships with key editors in business, healthcare, wellness and more
  • Ensuring junior team sends all press clippings as they publish or print
  • Mentoring junior staff
  • Agency brand pitching to relevant media and columns to continue to build the agency’s presence; brainstorming and presenting unique opportunities to continue to elevate agency profile

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