100% fashion Staff with care

Director of Lifestyle, Los Angeles

Los Angeles, CA 90064

Posted: 04/05/2019 Job Category: PR/Marketing, Public Relations Job Number: 108907

Title: Director of Lifestyle

Location: Los Angeles, California

Responsibilities:

  • Developing PR strategies and dynamic pitches to meet client objectives and goals
  • Strategic planning and execution of outreach plan
  • Initiating new, creative pitches and brand building opportunities
  • Pitching and securing feature stories, brand stories, etc. on the national and regional level across online, print, broadcast and podcast media
  • Updating all client materials and other written materials
  • Drafting of press releases as necessary
  • Monthly client reporting
  • Communicating with clients regularly via email, phone and in person; building a strong relationship with clients
  • Communicating daily with editors/media and continuing to build strong relationships with key editors in business, healthcare, wellness and more
  • Ensuring junior team sends all press clippings as they publish or print
  • Mentoring junior staff
  • Brand pitching to relevant media and columns to continue to build the agency’s presence; brainstorming and presenting unique opportunities to continue to elevate the agency's profile

 

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