Director of Influencer & Social Media Marketing
108 W 39th Street New York, NY 10018
Title: Director of Influencer & Social Media Marketing
Company: Beauty Brand
Develop creative and integrated programs to support product launches, and increase conversions around calendar/brand stories.
- Influencer Marketing
- Develop and implement marketing strategies to grow consumer base and sales via brand partnerships
- Track and analyze KPIs from paid integrations
- Responsible for facilitating negotiations and executing contracts with influencers for paid integrations
- Social Media
- Develop social strategies
- Drive audience growth through effective engagements, campaigns, promotions/contests, and cultivate audiences across social platforms
- In charge of content calendar, metrics, assets and monitoring social protocol.
- Work with Social Media Manager on content creation and strategy across social channels.
Skills & Experience:
- 10+ years’ professional experience in Social Media/Influencer Marketing within the Beauty industry
- Demonstrated leadership skills
- Demonstrated experience managing paid social campaigns
- Demonstrated skill in communication & presentation