100% fashion Staff with care

Director of Growth Marketing

New York, NY 10003

Posted: 07/19/2019 Job Category: Digital Marketing Job Number: 112917

Title: Director of Growth Marketing

Location: NYC

Company: Innovative direct to consumer skincare brand

Responsibilities

  • Manage day-to-day analysis, optimizations and bid management of marketing campaigns across all paid marketing channels (paid social, SEM, retargeting, etc).
  • Constantly looking for ways to drive down CPAs across multiple channels.
  • Develop a complete understanding of our customer’s path to conversion.
  • Work alongside management to execute overall paid marketing strategy and to translate our unique brand personality into original and effective ad campaigns.
  • Launch paid marketing efforts in international markets.
  • Test creative, bids, placements, landing pages, and audiences to scale campaigns efficiently on multiple channels.
  • Explore and layer in new channels by testing and determining success metrics.
  • Collaborate on the email marketing channel within the business and other tools to optimize user acquisition and retention.
  • Support key marketing campaign initiatives (e.g. campaign launches, partnerships, etc).
  • Support influencer activations by understanding the performance of each campaign and optimizing moving forward.
  • Prepare regular reporting to share feedback on performance.
  • Work alongside in-house Content Strategist and Creative Director to develop and test new ad variations.
  • Work with management to forecast and plan forward-looking performance and budgets.
  • Work with marketing team on landing pages and site optimization tools like Optimizely.
  • Leveraging data insights on customer buying behavior to drive business strategy
  • Produce regular management reports

Qualifications:

  • 4+ years of experience with paid marketing channels—most importantly, Facebook and Instagram
  • Experience with direct-to-consumer brands and the importance of cultivating a strong, trusted brand
  • A strong understanding of the cosmetics/beauty industry
  • A Detail oriented approach. Optimizing and testing channels is something that excites you.
  • An understanding of best attribution practices
  • Strong quantitative & analytical skills
  • Literacy in Shopify, Google Analytics and Excel
  • Experience with reporting tools

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