100% fashion Staff with care

Director of Growth

New york, NY 10018

Posted: 09/20/2018 Job Category: Analytics , CRM, Digital Marketing, Digital Strategy Job Number: 101164

Title: Director of Growth

Location: NYC

Company Description: Cause based ecommerce retailer

 

Responsibilities

  • Manage paid media strategy and lead ad agencies responsible for acquisition (SEM, Paid Social, Affiliates and more). Work with agencies to develop revenue and ROAS forecasts, KPIs, and testing plans.
  • Drive CRM strategy to onboard, retain, build loyalty and increase lifetime value by engaging customers with personalized, targeted and relevant marketing at every stage.
  • Drive site wide improvements and optimizations through analytics, testing of tactics, creative, CTAs and more
  • Develop post-campaign recap with findings, metrics, learnings and next steps
  • Analyze customer funnel metrics to uncover opportunities and blockers in the user journeys for paid and organic channels
  • Work with analytics to build reporting templates and analysis for marketing metrics, business performance and site optimization. 

Requirements

  • Minimum of 5 years experience and at least 3 years experience in paid, brand and/or digital marketing
  • Experience with building and optimizing marketing funnels. Proven ability synthesizing funnel analytics, testing (such as A/B and multivariate), and iterating
  • Strong e-commerce or digital web experience
  • Highly organized, detail-oriented and able to manage/execute multiple projects simultaneously.
  • Experience working in a small startup is preferred

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